ad:tech tokyo - アドテック東京’s Post

I had the privilege of participating in a session at ad:tech Tokyo last week, where our session was recognized with the “Best Speaker” award and ranked 9th overall. Our theme, “New Customer Experiences Driven by Retail Technology,” explored innovative approaches to enhancing customer engagement. As a technology expert representing BytePlus, I emphasized the strategic integration of digital channels—such as e-commerce platforms and coupon apps—while addressing the opportunities within non-digital, physical retail environments. Over the past two years, BytePlus has concentrated on advancing data and AI-driven innovations, delivering significant improvements in GMV across the retail sector with our sophisticated AI solutions, including cutting-edge personalization technologies. I’m proud of this recognition and extend my gratitude to the outstanding session contributors: Hidetoshi Uchiyama CEO of Unerry, Mr. Ishibashi, Executive at NTT Docomo, and Mr. Kawai, CEO of Seino Last One Mile. The core challenge lies in implementing AI-based customer experience innovations in physical stores, which still account for over 90% of sales. I proposed a phased approach, similar to strategies employed by leading US and Chinese companies. This involves first perfecting personalization experiences within digital channels and subsequently leveraging that data to transform the in-store experience. In contrast, many Japanese retailers face challenges with attempting to implement comprehensive in-store innovations upfront, often struggling with complex architectures. Lastly, I would like to thank Comexposium Japan and Mika Hayashi,古市 優子, Shuhei Fukuda 相良 有咲 for this exceptional opportunity. I look forward to continuously sharing actionable insights for the retail industry and am excited about the prospect of presenting at NRF NYC and across APAC in 2025. You can see the archive of the session from the 23rd of the session at the link below, if you're interested. https://lnkd.in/g-p9S7iK ByteDance BytePlus