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VILAVI is a bold statement jewellery brand. At first, it was only jewellery of its own production.The company is growing every year: expanding the range, increasing the number of offline points, and media coverage. All this happens thanks to the non-trivial communication strategy: 1) Impact through associations with celebrities. VILAVI often showcases its jewellery on well-known figures such as Hailey Bieber, Kendall Jenner and other celebrities. These faces are highly sought after by the brand's target audience, which builds an associative link that suggests these famous women could also wear this brand. 2) VLV Girl. The VLV Girl is the direct target audience of the brand. She is a girl who loves self-expression, strives for success, and isn't afraid to show her individuality and independence. She adores wearing lots of jewellery and constantly buying something new and unusual. 3) Offline store design impact. VLV decided to open a store that would be inviting to passersby and would not necessarily make them think about making a purchase. They opted for an elaborate and unconventional design for the premises. Everything inside is lined with soft fabric that you want to touch. Thus, the store itself serves as an effective visual "magnet" for the brand. 4) By establishing emotional connections and associative links with its audience, the brand leaves a lasting impression and acts as the one who can provide the feeling of celebration in everyday life. Follow ADV360 to know more interesting facts about widespread brands’ marketing strategies!

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