What if your Dynamic Creative Optimization isn’t “Optimized”? As we’ve said before, DCO is the most misunderstood technology in Adtech. Much of that confusion comes from the word “optimization” being in the acronym - “DCO.” Optimization is just ONE of the use cases for using Dynamic Creative, and depending on the type of advertiser you are and the industry you are in, “optimization” means different things. Trying to nail down your definition of optimized – is challenging. But what if it were simpler? Instead of DCO, it was thought of as more of a system - like a dynamic creative system. What is a Dynamic Creative System (DCS)? The Dynamic Creative System (DCS) is like a CMS for digital ads. Just as CMS tools simplify updating websites, creating new pages, personalizing experiences, and testing changes, Advanse applies similar capabilities to digital advertising. Any marketer with a website uses a CMS system. They don’t need to be convinced of its value. Going faster, being responsive, and being timely is reason enough. Advertisers focused on growth should be using dynamic creative because it improves speed, lowers costs, and enhances messaging relevancy. The improved performance with “optimization” is just the icing on the cake. Need to get “optimized?” – let’s chat!
Brightline Media
5mo
Interesting point relating the website CMS to a DSC
Founded 2 companies, sold 1. Building an industrial RE portfolio in New England
5moGreat point about optimizations meaning different things to different folks.