Adventure Travel Trade Association’s Post

Tourism and Travel in 2025: Set-Jetting, Secluded Stays and Sustainability Experts in the travel sector tell LBBonline - Little Black Book’s Sunna Coleman what the modern-day traveler seeks and share the innovations helping to tackle some of the biggest concerns

With summer officially here, it’s time to look back at our biggest travel predictions for 2024. 🌞 ✈️ From exploring a Mexican theme park to stepping back in time at ancient Bulgarian ruins, here’s how we thought travellers would spend their holidays this year. Need tips on planning your travel content for these top destinations? You can also check out our useful calendar, which details exactly when you should kick off key campaigns 👉 https://lnkd.in/ek4UtTV8 #travel #travelcontent #travelandtourism #tourism #contentmarketing

Travel Beyond the Seasons: Exploring Off-Season First Quarter Bookings Travel is evolving beyond its traditional summer peak. A growing number of travelers are discovering the benefits of off-season journeys, especially in the first quarter of the year. This trend is reshaping the tourism industry, with destinations worldwide embracing the opportunity to offer unique experiences and better value during quieter times. Travel advisors and tour #Bookings #Travel >>> Read more

In today’s era of hyper-personalization, everything from the ads you see to the shows you watch is tailored to your preferences—and the travel industry is no exception. Travel experiences are increasingly being customized to meet individual tastes, making each journey more personal and unique. #TourismInsights #EuropeanTravelers #AfricaTourism #TravelerExperience #SustainableTourism https://lnkd.in/dyn6c25k

As travellers seek more authentic, personal experiences, Expedia's latest report highlights a 2025 trend that could change how we see people planning trips: detour destinations. These lesser-known locales could provide part of the solution to over-tourism and help travellers to foster deeper cultural connections in less crowded destinations. What exactly are detour destinations, and how are travellers incorporating them into their itinerary? HuffPost asks the travel experts. https://lnkd.in/gN-9ECXZ

A Unique Selling Proposition, or USP, is the distinct factor or benefit that sets a business apart from its competitors. It’s what distinguishes a travel company’s offerings, making them attractive and appealing to customers. The USP definition often revolves around answering the question, “Why should a customer choose your travel business over another?” This idea is particularly crucial in the tourism sector, where the variety of travel experiences is as vast as the range of destinations available. https://lnkd.in/d3tPRWPS

Empowering Hospitality: Unveiling the Heartbeat of Travel and Tourism 🛎️ As we celebrate National Travel and Tourism Week, we praise the valuable contributions of our industry. Last year, the travel and tourism industry contributed $2.2 Trillion to the US GDP and created over 17 million jobs. Every hotel stay translates into significant economic activity that ripples through various sectors of the economy. In case you needed another excuse, what a great reason to get out and travel! Read more in this article from Travel And Tour World where they explore how hospitality and travel impact our lives and the economy is so many positive ways. #NTTW #ArborLeads

Having now spent upwards of 13 years helping DMOs with PR and marketing, one of my biggest tips for destinations is not to shy away from what makes your place special or unique. It's far too easy to jump on trends, or let "we've got something for everyone" turn into becoming indistinguishable from your competitive set. You can read my take on this in the #TravelIssue of O'Dwyer's Public Relations News! #travelpr #tourismpr #dmo #destinationmarketing

Platforms like Booking.com distribute tourism more equitably. This is how: Digitalisation of the global economy has brought numerous benefits to consumers in the travel and tourism sector. Online platforms, by offering more choice, also help to spread out tourism away from the urban centres. #Booking #OTAs #tourism #distribution

The rise of the global middle class is increasing demand for new holiday experiences, prompting the travel industry to offer more adventurous options, according to research from the World Travel Market (WTM) London. #Greece #Travel #Tourism #TourismInsights #AdventureTravel #TravelReport #WTMLondon #GlobalConnections #WTM2024 #PowerToChange #adventureactivities #WTMLDN