ADWEEK’s Post

In a world where Gen Z values authenticity, choice, and autonomy, it’s more important than ever for brands to stay in tune with their audience. Bumble’s recent campaign highlights how quickly things can go wrong when messaging doesn’t align with user values. It’s a reminder for all of us to listen, adapt, and nurture real connections with the people we serve. To see what backfired in their rebrand campaign, head to https://lnkd.in/dJSemi5v

3. You can send Reddit leads to your CRM automatically with Zapier

What better way to reflect on the year than with a milkshake in front of the most magical castle on Earth? December is just around the corner, and as we close the chapter on 2024, let’s talk about what’s rising in 2025: Reddit, Inc. With daily active users projected to grow by 11.57% to hit 69.4 million, and monthly active users soaring to 3.2 billion, Reddit is primed to become a powerhouse for marketers. It’s where niche communities thrive, authenticity reigns, and untapped audiences are waiting to engage. If Reddit isn’t on your radar, you’re about to miss the boat. Or the milkshake. Cheers to new growth, fresh strategies, and a magical 2025 ahead. 🥂 #RedditGrowth #DigitalMarketing #2025Trends

Did you know that Connected TV ranks as the top choice for entertainment among Millennials and Gen Zers, only second to social media? 📺 With 117 million daily users in the United States alone, CTV is revolutionizing the media landscape. For advertisers, this presents a unique opportunity to engage with a younger audience and achieve remarkable outcomes in this rapidly evolving environment. Ready to #PressPlayForContextualTV?: https://lnkd.in/gMDgVMPA #CTV #ContextualTV #ContextualAdvertising Seedtag

With AIM, "Arts For Us" turned their chaos into clarity. They discovered that their audience wasn’t just millennials on date nights, but also local families and retirees hungry for afternoon matinees! 🎭🍿 With these insights, they built campaigns targeted at each group—no more one-size-fits-all marketing! Now, whether it's a high-energy Friday night or a relaxing Sunday matinee, their events speak directly to the right people. 💬💥 Curious how a small team nailed their audience strategy? Stick around for the final transformation! Learn More at https://lnkd.in/eR3ZyPaD. #AudienceInsights #ArtsMarketing #AIM #SmallButMighty #JAM #ArtPrideNJ

Did you know that Connected TV ranks as the top choice for entertainment among Millennials and Gen Zers, only second to social media? 📺 With 117 million daily users in the United States alone, CTV is revolutionizing the media landscape. For advertisers, this presents a unique opportunity to engage with a younger audience and achieve remarkable outcomes in this rapidly evolving environment. Ready to #PressPlayForContextualTV?: https://lnkd.in/dP6YsvHJ #CTV #ContextualTV #ContextualAdvertising Seedtag

Brands, don't sleep on this channel in 2025. Reddit, Inc.. Reddit, Inc. has rolled out two exciting new features that could be game-changers for brands in the coming year: 💡 1. Reddit Pro Trends This new addition to the Reddit Pro suite enables businesses to track keywords and phrases in real-time. Early adopters like Wayfair and the National Basketball Association (NBA) are already seeing results, with participating brands experiencing a 12% boost in post creation. 💬 2. AMA (Ask Me Anything) Ads Reddit has enhanced its popular AMA format by introducing new ad capabilities. SEPHORA recently leveraged this feature to drive over 1,000 RSVPs for an AMA event and engaged deeply with beauty enthusiasts. Reddit, Inc. is evolving—and it's becoming a must-have in your media channel mix for 2025. #digitalmarketing #marketing #advertisingandmarketing #reddit #brandmarketing #marketingstrategy

🚨 Your UGC campaigns are failing for one simple reason: You’re casting the wrong people. ✨ People trust people who reflect who they are. ✨ -> Millennials don’t trust Gen Z. -> Gen Z doesn’t trust millennials. -> And a gym rat isn’t going to listen to someone who’s scarfing down KFC at their desk. Relatability = Trust. When casting your next UGC creator, don’t just scroll Twitter and pick the first person you see. 🔍 Do the research. 🎯 Find someone who mirrors your customer. Your audience will feel seen. Your campaigns will convert. Simple. #Marketing #UGC #PaidMedia

Did you know Connected TV is the preferred entertainment option for Millennials & Gen Zers, only second to social media? 📺 CTV is taking the world by storm with 117 daily million users in the United States. For advertisers, this is a unique opportunity to connect with a younger audience effectively & achieve exceptional results in this dynamic landscape. Ready to #PressPlayForContextualTV?: https://hubs.li/Q02rhtVN0 #CTV #ContextualTV #ContextualAdvertising #Advertisers

Did you know that Connected TV ranks as the top choice for entertainment among Millennials and Gen Zers, only second to social media? 📺 With 117 million daily users in the United States alone, CTV is revolutionizing the media landscape. For advertisers, this presents a unique opportunity to engage with a younger audience and achieve remarkable outcomes in this rapidly evolving environment. Ready to #PressPlayForContextualTV?: https://lnkd.in/gqrDaJBd #CTV #ContextualTV #ContextualAdvertising Seedtag