ADWEEK’s Post

Let's be REAL 😒 For the past week, I've been on a mission more intense than stalking your crush's Spotify playlist– yeah, dissecting the world of dating apps. From the ever-popular Tinder and Bumble Inc. to niche players like Hinge and Plenty of Fish (because there's a dating app for everyone, even your goldfish), And I got some shocking findings. Continue reading 👇 Did you know?  According to a recent Statistic Brain report, over 50 million people worldwide use dating apps each month. That's a massive pool of potential connections! Basically, the odds of finding your lobster are higher than accidentally matching with your Neha 💕 But here's the catch, A Statista study reveals that only 12% of those users actually find a long-term relationship through these platforms. So, yeah, the chances of finding your soulmate might be slimmer than a perfectly sculpted Instagram influencer's waistline. There's more to the story than just swiping left or right. Over the next few days, I'll be diving deeper into my analysis, exploring: 1/ The psychology behind user behavior on dating apps.  (Spoiler alert: it involves way more than just judging someone based on their perfectly angled vacation photo). 2/ The impact of algorithms on compatibility.  (Basically, are you destined to swipe right on someone who shares your love for pineapple on pizza? We'll find out). 3/ Strategies for maximizing your dating app experience.  (Because let's face it, nobody wants to be stuck in swipe purgatory forever). Get ready to: 4/ Uncover hidden factors influencing your matches. (Maybe it's not just your questionable bio that's keeping you single). . . . and many more What are your biggest questions about dating apps? #datingapps #dating #relationships #marketing #socialmedia #analysis #psychology #sandipkmrdey

Tinder's 'Share My Date' feature responds to common practice among daters of sharing date information with friends for safety reasons and to gather feedback on match profiles. With this new tool, users can now send a tailored link with the name, photo, and age of their match, and date specifics like location, date, and time directly from the Tinder app. It includes an optional note section for personal messages, and the ability to edit details, offering flexibility in planning. The links are designed to expire after a specified period to discourage misuse, such as sharing on social media platforms.

Tinder's 'Share My Date' feature responds to common practice among daters of sharing date information with friends for safety reasons and to gather feedback on match profiles. With this new tool, users can now send a tailored link with the name, photo, and age of their match, and date specifics like location, date, and time directly from the Tinder app. It includes an optional note section for personal messages, and the ability to edit details, offering flexibility in planning. The links are designed to expire after a specified period to discourage misuse, such as sharing on social media platforms.

The New York Times highlights how dating apps like Hinge, Tinder, and Bumble have made connections feel predictable. But Spark Cards flips the script. Instead of starting online and dealing with ghosting, catfishing, or endless chatting, Spark Cards has you meet in person first by exchanging a card, then continuing the conversation online. It’s online dating in reverse, putting the human element back at the forefront. Ready for something new? Get in line to try Spark Cards 🔥 https://lnkd.in/gB4SSeJ8 #DatingRevolution #SparkCards #Connection #OnlineDating

Algorithmic, time-consuming, and arguably addictive, dating apps have been a headache for young singletons over the past decade or so. As Gen Z continues to ditch dating apps in favour of real life experiences, companies like Bumble Inc. are relaunching to meet the desire for more genuine connections. By reinventing themselves, they hope to continue winning over Gen Z and live as more than an annoying utility. Will the coming changes be enough to get Gen Zers back online? Check out the full article below🔽 _____ #GenZ #DatingApps #Marketing #Insights

I’m really curious about where dating apps go from here. I’ve seen this OOH from Bumble last year resurface – and it’s nice copy. Insight-led, relatable, pithy. And that approach is reflected in a lot of its rebrand – really leaning into the “dating sucks” discourse we see online. But despite the great creative (see the aesthetic of Tinder’s ‘It starts with a swipe’) and stellar content (Bumble’s content marketing is *chef’s kiss*), people are getting off the apps. User numbers are in decline. This year has seen every major publisher run some version of “Here’s why people are giving up from dating apps”. Those who are on them continue to report getting fewer matches or fewer dates. And while the brands can play in the “it’s ok, we get this sucks, we’re here for you” space (i.e. Bumble), or the “it’ll be worth it in the end” space (i.e. Hinge, Tinder) for the time being, the clock is ticking. It won’t be long before a critical mass of users start to feel that: dating sucks *because* of apps, not in spite of them. 

Have you heard about the Bumble blunder? Bumble's latest ad campaign stirred quite the pot. It practically shouted from the billboards: "Don't you dare give up on dating!" What's choosing to have s3x (or not) got to do with swiping right or left? Dating apps, supposed connectors in our digital world, have us questioning their role in modern romance. 📱💔 Do you feel like you're stuck in a cycle of never-ending swipes, leading nowhere but to more subscriptions? Are these platforms banking on our singlehood? It's a thought, isn't it? But wait, there's a twist worth considering. What if, instead of adding more AI, we add more YOU and ME? 👩🏻🎤🧛♂️ Imagine a world where first dates are replaced with FaceTime calls, where human connection trumps algorithms. 🌍❤️ Could we be missing a trick in our quest for companionship? Here lies the challenge for us, especially those of us dancing in the delightful days of midlife. Our craving for connection is real yet the digital dating scene seems to be playing a different tune. Is there hope for human connection in a world obsessed with screens? Let's demand more than just a swipe. Because at the heart of every "like," a person is longing to connect. 💞

If you're feeling uneasy about your partner's online activities, it's important to address your concerns in a healthy and productive manner. This guide will help you navigate the murky waters of digital trust The prevalence of dating apps like Tinder, Bumble, and Hinge has made it all too easy for people in committed relationships to secretly “window shop” for potential flings or affairs. #Datingapps #loveanddating #Windowshopping

💡 Why Can’t You Tell Tinder from Hinge or Bumble? Ever notice how all dating apps seem… kinda the same? 🤔 They’ve cracked the code to our human instincts—like being nosy little creatures who just have to know who likes us. That blurred profile teasing you in the “likes” tab? It’s not just a cute feature—it’s a genius monetization strategy. 📸 Curiosity = $$$. It’s called the curiosity gap: the itch created by what you know vs. what you desperately want to find out. And guess what? They’re banking on it. But blurred photos aren’t the only trick they have up their sleeve. Dating apps are masters at keeping you hooked—and paying. 💳 I’ve unpacked all the clever strategies they use to engage and monetize in this piece. Curious yet? 😉 More here: https://lnkd.in/edKRvnaM

No dating apps for the 'Tok generation: Most #GenZers do not use dating apps such as Tinder, Hinge, or Bumble Inc. ADWEEK explores how these brands use new marketing tactics to engage with the app-averse crowd. As a millennial, I credit the young ones for sticking to the old-fashioned way of meeting. #DatingApps #GenZ #TikTok #tinder #hinge #bumble #dating #socialmedia #reallife #socialmediastrategist