ADworld Experience reposted this
Optmyzr Brand Evangelist/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC
Did you know you need to add Google PMax placement exclusions through the UI? Any placement exclusions attempted through the API won't apply to PMax campaigns. It's an unwritten rule of engagement because the Google help documentation doesn't spell that out. Additionally, the UI has the limitation of 5,000 urls at a time (and no excluding Google properties). So if you've been adding placements through a tool and feeling like they haven't been taking, or feeling like your PMax campaigns haven't improved, make sure you add urls through the UI under content control.
Yes and I have a script that helps me identify them.
Navah Hopkins This is an invaluable insight for anyone managing PMax campaigns; understanding these nuances ensures optimization efforts truly take effect and prevents wasted resources.
Optmyzr Brand Evangelist/Top 25 PPC Influencer/International Speaker/SEJ's Ask The PPC
3dOnly documentation of the API mechanic.