✨ Transforming History into Luxury 🏴
In today's ever-evolving world of luxury hospitality, we continue to witness the remarkable transformation of iconic landmarks into exceptional hospitality establishments. One standout example is the Raffles London at The OWO, a project that not only honors the heritage of the Old War Office but also redefines the boundaries of modern luxury. This stunning development, with its 120 rooms and suites, 85 branded residences, and a host of fine dining experiences, showcases what’s possible when history meets innovation.
Staying and working in this historic building as hotel guests is literally magic, feeling observed by the ghosts of Winston Churchill and James Bond!
🇬🇧 The luxury hotel market in the UK continues to experience dynamic growth, driven by strong flows of international travelers. London, a city with rich historical and cultural assets, is at the forefront of this trend, becoming a major destination for those seeking both luxury and unique experiences. It has 2 to 3 times more rooms in the luxury and lifestyle segment compared to Paris.
As we look ahead, the future of hospitality is filled with optimism. With iconic projects like Raffles at The OWO setting new standards, we are excited about what’s to come. Accor's ability to blend history, innovation, and luxury into unforgettable experiences will continue to shape the future of our Group and of our industry.
Read more in this piece in French written by Nicolas Madelaine and published by Les Echos 👉 https://lnkd.in/eAu_agK7 [paywall]
#Accor #Development #Luxury
Philippe Leboeuf, Omer Acar, Edouard Schwob
