Many marketers still worry about how to justify scaling their TikTok spend to their CFO.
That's why at Fospha, we build product that solves for pains like this ^ including:
- The inability to accurately attribute sales across the full marketing funnel
- The lack of data to justify investing in brand building
- Stagnant business growth resulting from this
One major problem is how badly Last Click undervalues Paid Social, which gets 74% less credit than it deserves.
The worst impacted channel is TikTok – which is undervalued by 22X.
It holds significant potential. So how should brands optimize their presence on the platform?
We’ve just launched our Ultimate TikTok Playbook to answer this question.
If you are spending $10-200k monthly on TikTok ads, you need this playbook – particularly during peak when advertising gets more expensive.
In this guide, we share:
-> How to optimize your TikTok set-up for new customer acquisition
-> How to create top-performing, long-lasting creative on TikTok
-> How to boost TikTok ROAS during peak
-> How to utilize the entire TikTok funnel
Download the TikTok Playbook for FREE and make the most of the BFCM period: https://lnkd.in/dVAg9g_X
Thank you for the highlight Affiliate World Conferences! Always exciting to share and connect over the latest in marketing solutions 💡