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How Woodland Wins Over Timberland in India Woodland, a subsidiary of Aero Group, was launched in India in 1992, initially exporting winter boots to Russia. When the Soviet Union dissolved, Woodland pivoted to adventure footwear, seizing the emerging market in India. Timberland, an American brand known for its durable and stylish outdoor footwear, entered India in 1993, a year after Woodland. Market Research and Product Localization Woodland's Approach: Consumer Insight: Woodland conducted extensive market research to understand Indian consumers' preferences and needs. They discovered a growing interest in outdoor activities and adventure sports. Product Adaptation: Woodland tailored its products to suit Indian climatic conditions and terrains. The brand focused on creating durable, rugged footwear suitable for diverse environments across India. Timberland's Approach: Global Consistency: Timberland relied on its established global product lines without significant localization. While the brand's products were known for quality, they were not specifically adapted to Indian conditions. Brand Positioning Woodland's Strategy: Adventure and Affordability: Woodland positioned itself as an affordable, reliable brand for adventure enthusiasts. This resonated well with the Indian middle class, which was looking for quality products at reasonable prices. Eco-Friendliness: Woodland emphasized its use of eco-friendly materials, appealing to environmentally conscious consumers. Timberland's Strategy: Premium and Heritage: Timberland maintained its global positioning as a premium brand with a focus on craftsmanship and heritage. This approach targeted affluent consumers but limited its broader market appeal. Read Complete Case Study at : https://lnkd.in/gBC3-Nvi #casestudy #woodland #marketing #business #ceo

How Woodland Wins Over Timberland in India Woodland, a subsidiary of Aero Group, was launched in India in 1992, initially exporting winter boots to Russia. When the Soviet Union dissolved, Woodland pivoted to adventure footwear, seizing the emerging market in India. Timberland, an American brand known for its durable and stylish outdoor footwear, entered India in 1993, a year after Woodland. Market Research and Product Localization Woodland's Approach: Consumer Insight: Woodland conducted extensive market research to understand Indian consumers' preferences and needs. They discovered a growing interest in outdoor activities and adventure sports. Product Adaptation: Woodland tailored its products to suit Indian climatic conditions and terrains. The brand focused on creating durable, rugged footwear suitable for diverse environments across India. Timberland's Approach: Global Consistency: Timberland relied on its established global product lines without significant localization. While the brand's products were known for quality, they were not specifically adapted to Indian conditions. Brand Positioning Woodland's Strategy: Adventure and Affordability: Woodland positioned itself as an affordable, reliable brand for adventure enthusiasts. This resonated well with the Indian middle class, which was looking for quality products at reasonable prices. Eco-Friendliness: Woodland emphasized its use of eco-friendly materials, appealing to environmentally conscious consumers. Timberland's Strategy: Premium and Heritage: Timberland maintained its global positioning as a premium brand with a focus on craftsmanship and heritage. This approach targeted affluent consumers but limited its broader market appeal. Read Complete Case Study at : https://lnkd.in/gUU-DssD #casestudy #woodland #marketing #business #ceo

The #footwear industry of #Pakistan is a significant sector within the country's manufacturing landscape, contributing to both the domestic market and exports. Here are some key aspects of the footwear industry in Pakistan: Manufacturing Capabilities: Pakistan has a well-established footwear manufacturing sector, with numerous factories producing a wide range of footwear products. These include casual shoes, formal footwear, sports shoes, sandals, and leather goods like bags and belts. Raw Material Availability: Pakistan benefits from abundant supplies of raw materials necessary for footwear production, including leather, rubber, synthetic materials, and textiles. The availability of these resources supports the growth and sustainability of the footwear industry. Skilled Workforce: The footwear industry in Pakistan employs a large number of skilled workers, including craftsmen, artisans, and technicians. These professionals possess expertise in various aspects of footwear manufacturing, from design and pattern-making to cutting, stitching, and finishing. Export Potential: Pakistan's footwear industry is a significant contributor to the country's export earnings. Pakistani footwear manufacturers export their products to various international markets, including Europe, North America, the Middle East, and Asia. The industry benefits from preferential trade agreements and competitive pricing, enabling it to compete globally. Diverse Product Range: Pakistani footwear manufacturers produce a diverse range of footwear products to cater to different consumer preferences and market segments. From traditional leather shoes to modern athletic footwear, the industry offers a wide variety of options to domestic and international customers. Challenges: Despite its strengths, the footwear industry in Pakistan faces some challenges, including technological limitations, inadequate infrastructure, and stiff competition from other global manufacturers. Additionally, fluctuations in raw material prices and currency exchange rates can impact the industry's profitability. Government Support: The Pakistani government recognizes the importance of the footwear industry and provides various forms of support to promote its growth and competitiveness. This includes financial incentives, export promotion schemes, and initiatives to enhance skills development and technological capabilities. The footwear industry plays a vital role in Pakistan's economy, providing employment opportunities, generating export revenues, and contributing to industrial development. With ongoing investments in #technology, infrastructure, and skill development, the industry has the potential to further expand its presence in both domestic and international markets. #FootwearSourcing #GlobalSourcing #ShoeIndustry #SupplyChain #InternationalTrade #PakistanFootwear #FootwearBuyers #FashionFootwear #PakistanFootwearImports #QualityFootwearFromPakistan #FashionableFootwear #GlobalFootwearMarket

While watching an episode on Shark Tank, one company that increased my curiosity to know all about the Indian footwear industry was:   The Indian footwear industry plays at the forefront of the Indian leather industry. India is the second-largest footwear production company after China and produces roughly 13% of the global footwear market, which is around 15 billion pairs. According to a report by the Indian Government, it is also expected that India could become the leading footwear production country, beating China, just as we are beating them at the border and in population. Some facts that can be helpful and encourage you to start your own footwear business India manufactures 2065 million pairs of various types of shoes (909 million pairs of leather shoes, 100 million pairs of leather shoe uppers, and 1056 million pairs of non-leather shoes). In total, India exports 115 million pairs. As a result, almost 95% of its production is used to satisfy domestic demand. The major production centres in India are Chennai, Ranipet, Ambur in Tamil Nadu, Mumbai in Maharastra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Faridabad, Pune, Kolkata, Calicut, and Ernakulam. About 1.25 million people are engaged in the footwear manufacturing industry. India's shoe industry is expected to bring in US$26.06 billion by 2024. The market is anticipated to expand by 4.85% a year (CAGR 2024–2028). With a projected market size of US$18.08 billion in 2024, the leather footwear category is the biggest in the industry. Note: If someone wants to start a business in the shoe industry, they can enter it by just providing a quality product and selling their shoes for around 1,000 to 2300 ₹. If they can survive for only two years with customer trust and optimising digital tools, they can easily maximise their business to 3 to 4 crore, It is expected that at around 2025, India will have 18000 crore of market share in this segment. Conclusion: All things considered, the footwear sector stands to gain from expanding women's employment, changing consumer attitudes towards branded goods, the rising disposable income of Indian customers, and rising urbanization. In the very competitive footwear industry, where the unorganised sector currently holds a monopoly, numerous international brands are vying for market dominance. The future holds great promise for the footwear sector. 

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Footwear Expo Delhi 2024 🥾⛸️ 👞 👡🥿 🩴👠 👟 Smile again ☺️ 🥾Yesterday I visited Footwear India Expo 24 at Pragat Maidan, supported by MSME,. ⛸️First of all I congratulate founder Suresh Khandwekar of the Footwear Expo 🥾Look this  Footwear Magazine  has been there for the last 4 decades and then very smartly they diversified their business in Exhibitions too. 👡 Since 2013 say 3 to 5 exhibitions per year pan India and now eyeing at UAE, Malaysia, Indonesia and Vietnam too in coming times 👟The strength is their membership of this Footwear print media ,where most distributors from across the country are members. 🥾There are roughly 400 thousand retailers following them, from NE to Gujrat, from South to Srinagar 🥾All three days were  full of crowd. One could feel that it was giving an international look. 👟Yes India Footwear Industry is going to be $90 billion by 2030 as stated by DH. 👠There were 30 thousand distributors from different parts of the country and around 150 thousand walkin. Big company MD and CEO's too were there. 👡I spoke to Mr Saurabh Bairathi CEO Bairathi Footwear Jaipur, I found him very excited about BIS implementation and the future of the Indian Footwear Industry. 🥾The best part about this Footwear Expo is promotion of all small and big footwear companies.I could see footwear for INR 50 to INR 3000 there, mostly non leather products If you actually see 80% of footwear demand is in this category. 👞The comfort and ease factor to handle these exhibitions, the credit goes to Satish who is MD  of the company. What delighted all of us was 150 exhibitors /participants, all with big smiles, why because all of them got business. 🥾Most of the space occupied on an average was 30 sq mtrs 👠Big credit to MSME as well for Big support. 👟It is organised by Mr Satish Sharma MD Dipti Sharma CEO and Mahesh Sharma Director.

REDTAPE LIMITED, India's first global footwear brand, began as a small family-run leather business in Kanpur. The Mirza family's legacy in leather led the father-and-son duo of Irshad Mirza and Rashid Ahmed Mirza, to establish Mirza Tanners (now known as Mirza International Limited), to craft high-quality leather products to be exported in European and other international markets. Observing a lack of good footwear at affordable prices in their homeland India, Rashid Ahmed Mirza and his brother Tauseef Ahmed Mirza leveraged their experience and technical expertise in the leather and footwear industry to launch ‘RedTape’ offering high-quality footwear at accessible prices. They diversified into clothing, and accessories and catered to diverse markets. Their strategic vision included: Product diversification: Going beyond leather footwear they diversified in footwear categories, clothing, accessories and bags, they catered to a wider audience. Capitalizing on trends: By swiftly adapting to market trends, they gained a competitive edge. Their launch of square-toed leather footwear capitalized on a viral trend in the 1990s, and they further leveraged the surge in Indian sneaker popularity during COVID-19 by expanding their product range. Global expansion: With over 390 outlets in India and a presence in 37 countries, RedTape became a global player. RedTape prioritized customer experience through: Engaging physical stores: They utilized high-traffic locations like malls and integrated AR technology to increase footfall and provide a modern shopping experience. Strong online presence: They maintained a robust website and partnerships with major e-commerce platforms like Myntra, Amazon and Flipkart. Data-driven marketing: Tactical discounts in both online and offline stores, loyalty programs, and personalised marketing fueled their success. The Mirza family's deep involvement has been instrumental. A strategic demerger streamlined operations and ensured family leadership for generations to come. Today, RedTape is a global footwear giant offering quality, style, and affordability. Their commitment to innovation and customer experience positions them for continued success. #RedTape #MirzaInternational #BusinessConsulting #FamilyBusiness #IndianFootwear

German footwear manufacturer is set to shift production from China to India! Casa Everz GmbH, the owner of the healthy footwear brand Von Wellex, will shift its total shoe production from China. It will start with an initial investment of Rs 110 Crore for the next 2 years. The German brand has 18 factories with 12 licenses across the globe and sells products in 80 countries. Currently, the brand has 2 manufacturing facilities in China, with an annual capacity of 30 Lakh pairs.  As per discussion with the government, the company’s new factory will be set up in UP through a collaboration with Latric Industries Pvt Ltd. Latric Industries Pvt Ltd has a capacity of 5 Lakh pairs for Casa Everz Gmbh where it can produce Von Wellex Germany: 5 Zones Men’s and Women’s shoes. It will have a production capacity of another 5 Lakh pairs for other products. Now, Latric Industries will build a new facility with a capacity of 30 Lakh pairs within the next 2 years. As footwear is one of the top labor-intensive industries in the world, India has a lot to offer and has advantages on 3 fronts: raw material, support from the government, and labor availability. With the Indian economy flourishing fast, India will focus more on improving of quality of made-in-India footwear and reducing imports. “The German company chose India over other locations since it believes that India is going to be the next manufacturing powerhouse of the world if it is well supported by business-conducive government policies," said Latric Industries Pvt Ltd Director and CEO Ashish Jain.  What is your prediction?? Can India become a footwear manufacturing powerhouse?? #india #footwear #manufacturing #retail #brand