Agnieszka Pietruczuk’s Post

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Communications strategist & project manager

Having worked on several Horizon 2020 and Horizon Europe projects, I have noticed that many people have difficulties grasping the concepts of communication, dissemination, and exploitation. Indeed, these concepts can be confusing, especially for projects that do not intend to bring new products to the market but rather focus on governance and policy results. In these projects, communication, dissemination, and exploitation often overlap. Here is an infographic that I find useful while navigating these terms when writing proposals and comms, dissemination ans exploitation plans.

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