ADAMA: Focusing on Value Innovation and Advanced Proprietary Formulation Technologies, Delivering More Effective, Sustainable and Differentiated Product https://lnkd.in/gDHB9N6a The crop protection industry is currently facing the two-pronged challenge of high channel inventory and declining prices. Meanwhile, the growing demand from farmers for more effective, sustainable, and user-friendly products has brought tremendous opportunities for formulation technology innovation. In this context, ADAMA has stated that it will continue to increase investment in advanced formulation technologies, innovative delivery technologies, and the development of differentiated mixture products that align with the "Value Innovation" concept. Recently, AgroPages interviewed ADAMA's Sugata Roy, Head of Global Formulations and Delivery Technologies, and Alex Mills, Head of Global Fungicides. During this interview, they shared the company's initiatives aimed at addressing industry challenges and driving innovation. They delved into various aspects of ADAMA's approach to the "Value Innovation" costumer segment, including its core advantages in serving this segment with cutting-edge formulation technologies and products. Additionally, Roy and Mills shed light on the emerging short- and long-term opportunities in the industry. This article will be published in AgroPages' upcoming '2024 Formulation&Adjuvant Technology' magazine, view more at:https://lnkd.in/gTsAP2cQ Contact Grace Yuan(grace@agropage.com; Tel/WeChat: +86 15505713266) to share your company's story/solutions or advertise in AgroPages.
