Asian Institute of Digital Transformation’s Post

This certification demonstrates a strong understanding of how AI can be integrated into marketing strategies to drive innovation and achieve business obje

AI will replace competence - Seth Godin. We as marketers need to start focusing on what AI cant do and double down on it and charge for that. #AI #sethgodin #branding #marketing #brands

https://lnkd.in/gTF7JdWF In the age of AI, branding and marketing have transcended traditional boundaries, evolving into a dynamic interplay of technology and human creativity. AI's integration into these fields has revolutionized the way brands connect with their audience, offering unprecedented personalization and efficiency. As Seth Godin, a leading marketing expert, suggests, branding is no longer just about logos or visual identity; it's about crafting a compelling narrative that resonates with consumers on a deeper level. AI tools can analyze vast amounts of data to identify trends and preferences, enabling marketers to tailor their strategies more effectively. However, the human element remains crucial, as it's the emotional connection and storytelling that truly define a brand's essence. The challenge for marketers is to leverage AI without losing the brand's unique voice and authenticity, ensuring that technology enhances rather than replaces the human touch in branding and marketing efforts.

Another very critical issue in aligning the marketing industry with AI This issue is very confided and confusing and most professional marketers miss the overlapping between the issue concept This issue is The integrated strategic branding management lifecycle and the strategic brand management process Why this integration is considered an issue should be clarified asap to overcome its outcome as follows 1-Losing the brand sustainability its brand equity in the customer mind position and brand value in the marketplace 2- cannot develop a well-known global brand name even if all the required assets are available 3-losing a huge B2B global opportunities based on 2023 reports 4-losing the capability of making decisions or taking any actions regarding both the brand expansion and the brand extension at the right time at the maturity of the branding life cycle will lead to a very fast decline phase 5- losing the brand quality compliance with the global industrial standards So AI can do nothing to manage the global brands' strategic Simple, We should do -the global marketers Tell me your feedback on this if you like Thanks DR MAHMOUD

The digitalization of marketing continues to develop rapidly, and in 2024 we are witnessing trends such as the use of artificial intelligence, personalization of content and the increasing importance of video formats. These innovations not only help to attract new customers, but also strengthen brand confidence. Development in this area is becoming critically important for maintaining competitiveness in the market. 🚀

Innovation doesn't just happen; it is cultivated. ✨ In the realm of digital marketing, creativity isn't a luxury—it's a requirement. As AI and automation continue to reshape our industry, the human touch becomes more valuable than ever. It's our ideas, our emotional intelligence, and our unique perspectives that set us apart. Reflect on your own creative processes: How do you infuse innovation into your strategies? What inspires your next big idea? Share your thoughts and let’s inspire each other to push boundaries and redefine success in digital marketing.

Last week, our team attended the Brand Innovators AI for Brand Marketers Summit. Here, are some key insights: ▶ Excitement around AI is high, but efforts must align with real business impact and user needs. AI isn’t a strategy by itself; it’s a tool to achieve goals faster and better. ▶ AI, like any new technology, can be difficult and expensive, and early results might not be perfect, but waiting for AI to be flawless will cost more in the long run. Companies need to be prepared for complexity, mistakes, and expenses. ▶ Growing AI adoption within organizations requires internal strategies like executive-led sponsorship, expert-led centers of excellence, and bottom-up training initiatives where 'AI is everyone's job ▶ While many organizations are already using AI, the consensus is that the state of AI is rapidly evolving, and the future is very much still being written. Thank you to Anna Raquel Serra, Hiroki Murakami, Emily Wengert and Zach Goldstein at Huge for your input.

Explore ZETA NEXT, a pioneering initiative shaping the future of marketing with AI-powered technologies and thought leadership from top industry experts. Read the full news - https://lnkd.in/dzUejmR2 #artificialintelligence #marketing #thoughtleadership #technology #techedgeai #innovation #growth

AI Avatars - Want to boost your brand engagement? AI avatars can add personality and a unique touch to your marketing. AI Avatars is focused in the "30 Emerging Technologies That Will Guide Your Business Decisions" - Gartner!

Does your marketing team have an innovation budget? Innovation investment is a priority at the enterprise level. 79% of companies list innovation as a top-three priority according to Boston Consulting Group (BCG). Not so for marketers. Marketing budgets are coming down by 15% YoY. Gartner found that in 2024, only 24% of CMOs had sufficient budget to support their marketing activities. Most of us are forced to do more and more with less and less. So, why earmark money for innovation, when you barely have enough to go around? 1. You know that innovating will help you leapfrog you over your peers. 2. You understand that exploring new technologies gives you a pulse on the market. 3. You want your business to succeed, so you plan your marketing budget for the coming years, not the coming months. It's budget planning season in the age of AI. 👋 I'm here to help if you need help setting a plan into motion for those earmarked innovation dollars. 💰 Image via Ideogram