AIM - European Brands Association’s Post

Upcoming #PPWR rules on packaging labelling must be future-proof! In the context of the ongoing trilogue discussions on Packaging and Packaging Waste, AIM Brands call on EU policymakers to endorse the European Parliament's text of art. 11(4) and ensure flexibility for manufacturers in the provision of packaging sorting information 🚮 and information on recycled content through the use of digital means 📲 when characteristics of the packaged product do not allow for on-pack labels. #Brands4Sustainability #labelling #packaging #digitalmeans

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