AIM Research’s Post

AKOOL is growing and so are the use cases for generative AI in advertising, marketing and customer engagement. Creators are leading the way to unleash the power of this technology to 1. acquire, engage and enamor customers, 2. Interact with products and services, and 3. elevate brand and user experiences. I hope more marketers are taking measured risks with these tools which are both easy to use API's and easily work with the current marketing funnel platforms. Jeff (Jiajun) Lu Jia Li Mike Alford Elina Lipkin #GenAI #marketing #advertising #customeracquisition #customerengagement #retention #growth

How does audio differentiate itself in the programmatic landscape during a time of increasing privacy regulations, media fragmentation, and tightening attention? Highlights from a post by Catalin Georgescu: 🎯 Cuts Through Fragmentation: Audio engages audiences seamlessly across channels, creating immersive, personal connections, from podcasts to streaming. 💼 Drives Efficiency with Automation: Programmatic audio lets brands scale with authenticity and reach, maximizing ROI with transparent, streamlined solutions. 🔒 Leverages First-Party Data & Privacy: Contextual targeting with audio meets privacy demands, delivering targeted messages aligned with content and mood. 🔧 Optimizes with Dynamic Ad Insertion (DAI): Precise, real-time ad placement boosts engagement and maximizes spend, while AI-driven synthetic voice tech amplifies creative possibilities. Full post: https://lnkd.in/e8P_vjt8 AdsWizz #digitalaudio #programmatic

🎥 𝐓𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐟 𝐋𝐢𝐯𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐢𝐧 𝐓𝐨𝐝𝐚𝐲’𝐬 𝐖𝐨𝐫𝐥𝐝: Real-Time Engagement: Direct, interactive communication with your audience. Global Reach: Connect with viewers worldwide, instantly Authenticity: Deliver unfiltered, real-time content. 💼 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐦𝐩𝐚𝐜𝐭 Build Trust: Strengthen customer relationships through transparency. Creative Marketing: Innovate with product launches, Q&A sessions, and more. Stay Ahead: Embrace evolving tech for personalized experiences. 🔗 Ready to leverage live streaming? Let’s discuss how it can elevate your brand. 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 https://shorturl.at/jQDc2 #LiveStreaming #DigitalStrategy #Innovation #webnexs

"𝐄𝐧𝐠𝐚𝐠𝐞 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝, 𝐎𝐧𝐞 𝐋𝐢𝐯𝐞 𝐌𝐨𝐦𝐞𝐧𝐭 𝐚𝐭 𝐚 𝐓𝐢𝐦𝐞." 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Engage audiences in real-time with authentic, unfiltered interactions. 𝐑𝐞𝐚𝐜𝐡 𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Choose platforms that support global streaming with features like multi-language support. 𝐒𝐞𝐥𝐞𝐜𝐭 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: Use platforms like Webnexs, Flicknexs, Kaltura, Muvi, and Dacast for global reach and monetization. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Tailor content for diverse audiences; encourage interactivity. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: Utilize analytics to track engagement and improve future events. to know more about livestreaming: https://shorturl.at/jQDc2

🎥 Quality matters when it comes to video content. VPUs ensure superior video quality by utilizing advanced encoding techniques that software encoders struggle to match. This results in clearer, more detailed images that enhance the viewer's experience. 💼 For businesses in media and entertainment, adopting VPUs can lead to higher audience satisfaction and engagement. 👉 Find out how VPUs can elevate your video quality: https://netint.biz/3XkUs7y #VideoQuality #VPUs #MediaTech #EnhancedViewing #CustomerEngagement

Marketing: Low QRCode Campaigns ROI ? We can decorate it, position it, market it however it is timing and content variables that will determine if users will scan the QRCode. - Scan to download ❌ - Scan to sign up ❌ - Scan for rewards ❌ (rewards are welcome at the time of purchase, not after ) - entertainment music or video ✅ Video is the entry point for consumer engagement. #marketing #roi #qrcode

🎥 Quality matters when it comes to video content. VPUs ensure superior video quality by utilizing advanced encoding techniques that software encoders struggle to match. This results in clearer, more detailed images that enhance the viewer's experience. 💼 For businesses in media and entertainment, adopting VPUs can lead to higher audience satisfaction and engagement. 👉 Find out how VPUs can elevate your video quality: https://netint.biz/45qf5B7 #VideoQuality #VPUs #MediaTech #EnhancedViewing #CustomerEngagement

Think FAST! Fandoms Concentrated programming creates buzz! Whether it’s a week dedicated to a specific genre, a beloved show, or a trending topic a special line up creates anticipation. The platform is an instant go-to destination. Highlighting popular themes showcases what your platform has to offer and can also draw in new fans interested in the featured content. Additionally, theme weeks provide targeted ad opportunities, allowing brands to align their campaigns with the specific content or audience interests. This focused approach can lead to higher engagement rates with ads and better return on investment for advertisers. #marketing #branding #streaming #postproduction

Ever wondered how leading OTT platforms are achieving jaw-dropping revenue growth? The secret weapon is Dynamic Ad Insertion (DAI). Here’s why DAI is causing a buzz: 🔹 Precision Targeting: Imagine ads that are so perfectly tailored to each viewer that they can’t help but engage. That’s DAI at work! 🔹 Flawless Integration: Experience ads seamlessly woven into content—no interruptions, just smooth, immersive viewing. 🔹 Revenue Explosion: Tap into new revenue streams with optimized ad placements and higher CPMs. 🔹 Real-Time Flexibility: Adapt and refresh ad content on the fly, staying agile and relevant. Curious how DAI could transform your OTT platform and boost your bottom line? Dive in and discover the future of advertising! 💡📊 For More Insights 👇 j1l.in/rAINf6 #OTT #DynamicAdInsertion #AdTech #Streaming #RevenueGrowth