Aishwarya Gairola’s Post

For those who don't love food, this ad might seem like a bit much.. But for those who qualify as foodies, will love this ad for all its ASMR components. You can see the crunch, you can feel the crispiness! KFC India has been kind of unbeatable when it comes to fried chicken and someone like me would definitely wouldn't shy away from calling it 'Great' Now, this particular ad is clearly targeting Gen Z who doesn't compromise with what they consume, and they want everything they experience to be GOAT. No Cap. Some takeaways: 1. Brand awareness & brand recall done at the same time. 2. Haven't seen a KFC ad in a long time, so they did a good job adding their products to the frame. 3. Features their branding particularly well with the red windows etc. Visually, this film is a treat to watch! :) #KFC KFC India #marketing #advertising

🚀 Unleashing Creativity with KFC India's #TasteTheEpic Campaign! 🎉 🔥 KFC India has truly set the bar high with their latest #TasteTheEpic campaign, reimagining fan-favorite delights like the Hot & Crispy bucket, Chicken Popcorn, and Zingers as superheroes! 🦸♀️🍗 🎥 The new ad film brilliantly taps into the pulse of today’s generation – a cohort that craves more immersive and thrilling experiences. Because let’s face it, "good" is no longer good enough. It’s all about going EPIC! 💥 This campaign is not just a creative masterpiece but a lesson in connecting with audiences on an emotional and aspirational level. By turning beloved menu items into superheroes, KFC India proves that even everyday experiences can be elevated to something extraordinary! 🏆 ✨ What’s your take on this campaign? Do you think this strategy will resonate with the audience? Let’s discuss below! 👇 #Advertising 💡 #Creativity 🖌️ #MarketingCampaign 📈 #India #KFCIndia 🍗 #InnovativeAds 💥 #Creativeads #AmritaGuptaIN

Rap battles? Nah, just a KFC ad featuring Chunky Panday. 🎶🍗 Chunky Panday’s rap is spicy but KFC’s strategy is even spicier. 🌶️ KFC has taken food advertising to a whole new level. Instead of the usual product shots, they made an ad that’s as memorable as their crispy chicken. It’s about taste and fun and we love it. What’s the strategy here? • Targeting younger consumers: Who doesn’t love a rap that’s also a food commercial? • Differentiation: No one else is doing it like KFC. • Memorability: Raps stick in your head and so do cravings. The message is simple: KFC = fun, flavourful and unforgettable. Sometimes, the best campaigns are the ones that leave you laughing and craving food at the same time. KFC just served up both. P.S. Next time you’re hungry, remember: life’s better with a crispy beat. P.P.S. “Taste the Epic” or “Rap the Epic”? Either way, we’re hooked. Sabir Sami KFC India #advertising #branding #KFC #marketing

KFC India unveils an all new epic look and ad film for the brand. The new #TasteTheEpic campaign transforms KFC fan favourites like the Hot & Crispy bucket, Chicken Popcorn, Zingers and more into superheroes. The new film is based on the insight that “good just isn’t good enough for the new generation - they want more from everything and every experience.” Let us know your thoughts 👇 ✅ Follow Bee Social For more insightful posts #beesocial #marketingagency #creative #advertising #marketing #creativemarketing #advertisingandmarketing #socialmedia #outdooradvertising #brands #campaign #ad #kfcindia

Why Does KFC Follow 11 People on Twitter or X? . . Have you ever noticed that KFC only follows 11 people on Twitter or X? This isn't just a random number. It's a brilliant example of Easter egg marketing. Easter egg marketing involves hiding clever, unexpected messages or features within a product or campaign, which are intended to be discovered and shared by the audience. This subtle nod can create a memorable and shareable moment for those who uncover the reference. In KFC’s case, they follow 11 people on Twitter or X @ScarySpice Mel B) @OfficialMelB (Mel C) @EmmaBunton (Emma Bunton) @GeriHalliwell (Geri Halliwell) @victoriabeckham (Victoria Beckham) @HerbScribner (Herb Scribner) @herbwaters (Herb Waters) @HerbVincent (Herb Vincent) @HerbDeanMMA (Herb Dean) @HerbertHistory (Herb J. Wesson, Jr.) @HerbAlpert (Herb Alpert) Can you guess why? 🤔 Comment your guess! ⬇️ Hint : 🍗 #Marketing #EasterEggMarketing #KFC #SocialMedia #Branding #CustomerEngagement #MarketingStrategy KFC India KFC

Hamdard Foods India has been a trusted brand across households in India. However, advertising and reminding people of all the brand offerings go a long way in nurturing trust in people's minds. Sakal offered a fun way to engage the readers with a gamification pop-up for Hamdard Cough Syrup Would you like to achieve your goals through custom ad promotions? Reach out to our sales team today #sakal #roadblock #advertisingsolutions #advertisingplan #mediaads #sales #media #advertising #digitaladvertising #adplan #mediaplan

immediately attention grabbing and delicious. simple clear messaging. can't be any other brand but KFC. I know it's a promo ad but many f&b brands get lost in the garbage of 'emotional advertising'. if you're an f&b brand - make sure you create drool in the mouth. that even on a full tummy the brain says .. I want! I want right now! #consumerinsights #kfc #marketingwithvani KFC India CherryPeachPlum Growth Partners

Absolutely thrilled to share my thoughts on McDonald's latest ad campaign in India, "It Doesn't Add Up." Known for their innovative marketing strategies, McDonald's (India) has once again captured our attention with humor and creativity. The core idea revolves around a Chicken Surprise Burger priced at INR 65 and a Coke Float at INR 49, which together cost only INR 69 instead of the expected INR 114. This playful twist on pricing not only highlights the incredible value of McSavers+ but also draws customers in with its seemingly impossible math. What stands out is how McDonald's promoted this offer. They cleverly captured Gen Z's attention by presenting the offer as a mathematical problem, creating buzz and curiosity. This sense of excitement and the urge to solve the problem led to widespread discussion, all without initially revealing it was a McDonald's promotion. From a marketing perspective, this campaign is a masterclass in pricing psychology and storytelling. By pricing one item slightly higher than the other and avoiding rounded numbers, the offer gains credibility and authenticity. The playful math and engaging narrative break through the noise, effectively communicating McDonald's commitment to offering great deals. This campaign not only showcases McDonald's ability to stay relevant but also reinforces their brand as a provider of affordable, delicious food. Kudos to McDonald's India for this brilliant and engaging campaign that speaks directly to the budget-conscious Gen Z demographic. What are your thoughts on this unique approach to value? #MarketingStrategy #Branding #McDonaldsIndia

Part.2 Amul (GCMMF) on the other hand likes to keep its message consistent as any changes could increase the chances of errors and has the potential to create an image of going overboard with its ads which might come across as desperate for a brand that has a great legacy of trust in its ad campaigns. This is a deciding factor which can be extended from contents such as politics, sports to social awareness but cannot be changed from platform to platform for reasons of the potential of jeopardizing the Brand image in case of any miscommunication. Plus Brans on average do acceptably well by keeping their ads consistent in terms of content and delivery no matter the platform. As Zomato it trying to cater more to the millenials and GenZ, it cannot apply the same marketing strategy as that of Amul (GCMMF)'s because ording food online doesn't not sit properly with older generation of people who like to either dine at home or out in a restaurant. More acceptability is required which can only be provided by more open minded people who don't mind changing their consumption behaviour for the sake of convenience. Again, I would like to thank Sanjula Miglani and Nitin Gupta for conducting yesterday's session and express my heartfelt gratitude for their brilliant effort in making the session more interactive. #ConsumerBehavior #BrandManagement #Advertising #Creativity #Innovation

Have you all watched the recent Cadbury UK Dairy milk ad? If you are a cricket or IPL buff like me, then you must have watched it. No i’m not an IPL fan girl, I am a cricket fan girl. That recent ad shows, how cricketer KL Rahul gifts a chocolate to his coach who is sitting inside a classroom. The other ad shows how cricketer Surya Kumar Yadav gifts a chocolate to his coach who is on a flight. Now this is not the first ad by Cadbury. They made so many ads and other chocolates from Cadbury like, Caspello, Gems, 5star, Nutties, Silk are also available. But mostly, I found those ads to be senseless. One of the most trending content marketing theme in 2023 was to make copies with a emotional touch. So here are some facts: ✅ Almost 90-95% of the customers are loyal to the brands. Even if they see some changes, they will still buy the same products. ✅ Instead of making meaningless content, it's always good to make content with a humanly emotional touch. It grabs people’s attention. ✅ Marketing is solely based on ethos, pathos and logos. I posted on it a few months ago. Link will be in the comment section. ✅ Content marketing is not about making feel-good content. It's more about producing human requirement-based content. Few days back, my dear friend Swapan Deep Kaur mentioned about a client who is dissatisfied with the content she produced highlighting the USPs of the products which are made for baby or toddler safety. Sometimes, I feel that the business owners are so money and statistics driven that they forget to highlight of address the real concerns of humans, that “WHY SHOULD WE BUY THEIR PRODUCTS”? Please share your thoughts on this. Also you are all welcome to share some weird ads you watched lately which are meaningless and thoughtless. Follow Moumita Biswas to read more posts like this. #MoumitaWrites #contentmarketing #marketingtrends #contentmarketingtips