In the realm of #digitaladvertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. To take back control, says Nicholas Evans, Product Manager at Picnic, the user-first media platform, we need to shine a spotlight on how we define #AdWaste and encourage a more nuanced approach to #measurement. #ThoughtLeadership #AI #MachineLearning #adtech #AiThorityTechBytes https://lnkd.in/g6ixRjkv
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🤔 Ever wondered what truly defines ad quality? In his article for Forbes, Sergii Denysenko, CEO at MGID, reveals that it’s more than just design — it’s about strategic decisions and advanced technologies ensuring seamless, transparent ads. Discover how AI and human moderation work together to maintain high standards. Read more 👉 https://hubs.ly/Q02zP5NK0
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Marketing strategist and thinker. Actively exploring possibilities in the emerging world of AI and Deep Learning
Beyond all the adtech and now talk of AI are the core principles of good advertising. My MxMIndia column touches on one such. https://lnkd.in/dYBJsWiJ
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“Ad overexposure is a huge problem”: InsurAds mission to optimise publishers’ ad inventory using AI. Read the full interview below 👇 🚀 Exciting times ahead for #MediaRevenue #MediaRevenue #SubscriptionPricing #Publishers and #AttentionEconomy #AttentionMetrics #AttentionData #AdInsurance
“Ad overexposure is a huge problem”: InsurAds mission to optimise publishers’ ad inventory using AI
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