Aiven’s Post

Balancing the need to become more data-driven and preserving customer privacy is a complex issue for retailers. While analytics can help gain valuable insights into customer behavior and preferences, collecting and using personal data can also pose serious privacy risks. How businesses can achieve the right balance is the focus of our latest blog which you can read here… https://ow.ly/kIxn50TiLsW

Personal data security is a major concern for online shoppers, with 40% reporting they've declined to purchase from brands due to data privacy issues. Ensuring robust data protection and transparent privacy practices is essential for building trust and maintaining customer loyalty. As consumers become more aware of their data rights, prioritizing security can significantly impact your brand's reputation and sales. #DataPrivacy #ConsumerTrust #OnlineShopping #BrandLoyalty #DataProtection #CustomerSecurity"

Trust is the cornerstone of any relationship, including digital commerce. Customers trust you with their personal and financial data every time they interact with your brand. Every jurisdiction has rules about how that data needs to be managed. In Australia, there are consumer data privacy rules that govern: — How customer data is stored, — Who has access to the data, — What you can do with that data and when and, — Whether or not any third parties are allowed access. It’s not just a matter of following these rules but letting your customers know that you are doing the right thing. Tell your customers what data you are collecting, why you’re collecting it, and how it will be disposed of when the interaction is completed. Nobody wants to find out years after a purchase that their personal details have been leaked. That’s a sure way to lose not only your customer’s trust but public confidence in your brand at the same time. #intershop #dataprivacy #personaldata #compliance #security

@securitymag Managing loyalty programs isn’t without its challenges. With evolving privacy laws and growing consumer awareness, businesses must balance personalization with privacy. Learn how to protect #CustomerPrivacy here: https://brnw.ch/21wOaHj #Retail #DataProtection

Managing loyalty programs isn’t without its challenges. With evolving privacy laws and growing consumer awareness, businesses must carefully balance personalization with privacy. Learn how to protect #CustomerPrivacy here: https://lnkd.in/grpMazyx 📸 Unplash #Retail #DataProtection

In today’s e-commerce market, personalisation is no longer just a nice-to-have - it’s an expectation. However, as businesses collect customer data to create tailored online shopping experiences, the risk of data leaks increases. According to a recent article from Zendesk, several strategies can help businesses personalise customer interactions while prioritising data security. From keeping your team up to date with the latest security protocols to implementing strong data encryption, our latest blog builds on these key insights to help you position your business as a trust leader. Have a read here: https://lnkd.in/e_QvKCA2 #ecommerce #ecommercenews #ecommercetrends #shoppingtrends #dataprotection #datatrust

https://lnkd.in/eGFFX7bP Has anyone actually read every word of a brand's privacy statement? I dive into some of the complexities and complications around customer data privacy; check it out.

Breaking News: Local org up-to no good..or is everything legit? is it New Zealand Media & Entertainment (NZME)‘s NZherald or Woolworths Supermarkets? Good morning, from NZ. Today’s post is a little different- it is about the following article and what has happened to it. Where either one of these organizations has been possibly doing something questionable. Background: For my overseas network- >Woolworths is a big supermarket chain that is in Australia and in New Zealand (as Coundown) and likely other countries. >NZherald is a local NZ news agency. Primarily knowing for thier newspaper. Owned by NZME. I’m getting mixed info on who owns NZME, mainly a mix of institutional investors. Situation: NZherald released an article (3 days ago ish) about Woolworths.. potentially violating customer privacy, by tracking fare more information then likely needed. .. thank you Olivier Reuland for capturing the article. Only justification I could think of: they could be doing it to all customers not just loyalty members to monitor for theft. But.. then the question is how long are they holding the data for?? Situation Update (16th of Feb): Now NZherald have pulled the article. Does this imply their source/reporting was problematic or pressure from somewhere.. Update 17th-Feb. it’s been pulled from other news sites too. News Talk ZB & RNB had an article on it according to Google. But there is still reddit: https://lnkd.in/g3854jYb and https://lnkd.in/g8JTV-PG I suspect its related to this new feature Woolworths is doing, taking shopping to your boot. https://lnkd.in/gsKtzC98 past articles on their use of video in-store in AUS: https://lnkd.in/gB6Fvjvv. With the focus being theft. Woolworth's privacy policy: https://lnkd.in/gzF5y7dj, which covers video and audio, number plates ---- Thoughts: There could of course always be a legitimate reason for all of the events above. But right now, I smell smoke.. Is this data collection happening in NZ and where is the data being stored? Who can copy it? Thoughts Update (17th): Ok so they may have a legit reason.. assuming the are only recording people who opt-in to the system or have groceries sent your boot. But, does that mean scanning all the cars or manually doing it? What about all the other PII? The video and audio.. are they tiring this to your loyalty number? Answer appears to be maybe, source dependent. See comments> — Why does this matter to us, data people? DAA now has the world spotlight on it. We need to up our game and think about the data we collect and for what purpose. Else we will be in the headlines next. If we do, then we need to makes sure we have checked all the boxes. Privacy, security, access, purpose, legal, ethical, data sovereignty, duration, location, staff verification etc A recent example of what happens if staff verification/training or policy potentially fail or…? https://lnkd.in/gBrHTMMy #news #privacy #datagovernance #ethics #supermarkets #data

As national data privacy and security regulation ramps up, companies have a newfound opportunity to improve trust with their consumers, according to Retail TouchPoints. #Retailers #DataPrivacy

Temu's Data Privacy Concerns: A Wake-Up Call for Online Retailers The digital age has revolutionized the way we shop, making online retailers like Temu a convenient and popular choice for consumers. However, recent news of Temu facing a class-action lawsuit in Illinois over data privacy concerns serves as a stark reminder of the importance of safeguarding our personal information in the digital realm. According to the CBS News article, the lawsuit alleges that Temu failed to adequately protect customer data, potentially exposing sensitive information to unauthorized access. This raises serious concerns about the company's data privacy practices and the potential risks faced by its customers. Read full article here: https://lnkd.in/dZn5RhEu Data privacy is not just a legal matter; it directly affects us as consumers. Our personal information, such as credit card details and addresses, is entrusted to online retailers like Temu. When this trust is compromised, it not only puts our financial security at risk but also erodes our confidence in the digital marketplace. 💡 Stay informed and protect your privacy! Discover the steps you can take to safeguard your data while shopping online. 🛡️💪 #dataprivacy #onlineshopping #temu #protectyourdata #cybersecurity