Ajith Narayanan’s Post

Are you curious about when your customers are most likely to make their next purchase? As a marketer, understanding the recency of your customers' purchases is crucial to crafting successful campaigns and maximizing customer lifetime value. Luckily, there's a simple way to visualize this data: a histogram that shows the distribution of customer segments based on days since their last purchase. Take a look at yours and you'll see key metrics like the average, median, and maximum values, giving you a clear picture of when and how often your customers are buying. But don't stop there. Use this information to segment your customer base and tailor your marketing efforts to each group. For example, customers who haven't made a purchase in a while might need an incentive to come back, while frequent shoppers may respond well to loyalty programs or exclusive content. By understanding your customers' recency, you can create targeted campaigns that resonate with each group and drive conversions. So, what's your recency? 🔗 Check out the full details here: https://lnkd.in/gbQ-vn6X #Shopify #Ecommerce #Segmentation #RetentionMarketing #DigitalMarketing #Analytics #ECPower

Step into the future of e-commerce with identified, your go-to solution for identifying and converting website visitors into loyal customers. Leave behind the era of anonymous browsing and embrace a new age of personalized engagement and targeted marketing. With identified, you'll gain access to real-time insights that allow you to anticipate customer needs and preferences, enabling you to tailor your approach for maximum impact. Receive instant alerts with detailed information on potential buyers, ensuring you never miss a valuable sales opportunity. Stand out in a competitive market by delivering exceptional customer experiences that drive conversion and foster brand loyalty. Join the ranks of successful online retailers who trust identified to boost sales and maximize revenue. #ecommerce #customerconversion #personalizedengagement #realtimeinsights #salesopportunities #customerloyalty #marketingstrategy #targetedmarketing #leadgeneration #businessgrowth #onlineshopping #customerexperience #digitaltransformation #boostsales #ecommercetips #revenuegrowth #digitalstrategy #ecommercesolutions #conversionoptimization #customeracquisition #onlinebusiness #leadcapture #salesgrowth #customerrelationship #marketingautomation #ecommercewebsite #digitalmarketing #customerjourney #brandloyalty

🛒 Ready to Skyrocket Your Online Retail Sales? 🚀 Discover These 4 Game-Changing Techniques: • Personalized Shopping Experiences: Tailor product recommendations based on user behavior and preferences for a more engaging shopping journey. • Streamlined Checkout Process: Simplify the checkout process to reduce cart abandonment. Every click counts! • Social Commerce: Leverage social media platforms for shopping integration. Allow customers to shop directly from your social posts. • Email Marketing: Craft targeted email campaigns, showcasing new arrivals, promotions, and personalized offers to re-engage and convert. Elevate your online retail game with Colorstone Marketing's expertise! Contact us for strategies that turn clicks into conversions. 📦🛍️ 📞 (209) 255-2572 📧 info@colorstonemarketing.com 💻 colorstonemarketing.com #OnlineRetail #Ecommerce #ColorstoneMarketing

Did you know that 80% of consumers abandon a website after a failed search? This highlights just how vital findability is for keeping customers engaged and driving sales 💰 Making it easier for users to find what they need when they need it will significantly increase the likelihood of them completing a purchase. For this reason, findability is closely related to average order values, customer retention rates, and conversion rates. One of the more novel methods of improving findability is through retail media. Through a well-planned retail media strategy, product visibility and targeting within both digital and physical retail environments are enhanced. In our latest white paper, you’ll discover how this can help retailers boost their profits with high margins! 💪🏽 Download it here: https://lnkd.in/et8ewGjy #Search #Personalization #Ecommerce

Elevate your Click Frenzy strategy with data-driven innovation! 💡 From hyper-personalised offers to AI-driven product recommendations, take your eCommerce game to the next level. Maximise conversions and get ahead of the November sale frenzy! 🚀 #eCommerceStrategy #ClickFrenzy #DataDrivenMarketing #RibbonGang Read More Here: https://lnkd.in/gGPFPbUw

Ready to stand out this Click Frenzy? 💻 Test emerging features like live shopping or AR try-ons, and set up advanced retargeting for Black Friday success. It’s time to innovate, engage, and profit! 💼✨ #InnovativeMarketing #DigitalCommerce #BlackFridayPrep #RibbonGang

🚀 Boost Your eCommerce Sales Today! 💻✨ Your online store deserves more clicks, more carts, and more sales! 🛒✨ ✅ Targeted marketing strategies ✅ Eye-catching product promotions ✅ Seamless customer experiences 📈 Let us help you achieve the sales growth you’ve been dreaming of! 💡 Your Growth is Our Goal! Let's turn visitors into loyal customers. 📞 Contact us today to elevate your eCommerce business to the next level! 📩 DM us or visit https://shorturl.at/VA1ob to get started! #eCommerceGrowth #DigitalMarketing #OnlineSales #SocialMediaMarketing

One trait you NEED if you sell expensive products online: Patience.  Higher price tag usually means lower sales volume. And lower sales volume means less data on what’s working. I see lots of brands selling high-ticket items make mistakes because they want to move too fast. Here's where they go wrong: 1. They test too many ads Sales are spread out thinly between all the creatives. So you never have statistically significant results on what’s working. 2. They change targeting too often Similar to above. With fewer conversions coming in, you likely haven’t left enough time between changes to be able to have statistically significant results on what’s working. 3. They make decisions on leading metrics (not sales data) Some brands' leading metrics correlate with sales. But a lot of brands have zero correlation between CPM/CTR and Sales. If you try replace conversion data with leading metrics data, you can easily end up backing the wrong horse. On the upside, you’ve usually got great margins. You just have to get comfortable moving more slowly. And being more choiceful in what tests you run. Because you can’t run as many tests as high volume brands. #ecommerce #paidads #creativeandmedia

This was a brilliant 45 mins of actionable tips and takeaways, all about how #ecommerce brands can connect with and convert shoppers. LOVED the insights this panel shared, including: 📊 Understanding the metrics that matter, including conversion rate, ad spend allocation, and customer lifetime value (#LTV), to turn small gains into significant revenue outcomes. 🛠️ How the right tech stack and robust #SEO strategies can get the right customers to your online store and help them convert faster. 🔎 Taking a customer-first approach with innovative strategies to enhance product discoverability and eliminate points of friction throughout the buyer journey. 💡 The art of A/B testing and using data to create compelling conversion-driven onsite journeys. 🕵️♂️ And, essential insights into traffic quality, #personalisation, and the crucial balance of customer acquisition, retention, and loyalty, and much more. Highly-recommended to watch the on-demand recording: https://lnkd.in/gUuEuUzZ Thanks Daniel Turner Lachlan Byrne Raoul Warren Doraiswamy and Kate Massey for sharing so many useful ideas tactics. 👏 #ConversionOptimisation #ConversionOptimization #EcommerceTips

📈 As eCommerce professionals, it's all too easy to get lost in tracking metrics like bounce rate, page views, and total visitors. While these numbers can occasionally be insightful, they rarely drive meaningful decisions that enhance eCommerce performance. ❌ What's often overlooked is the importance of understanding the customer journey and experience. Diving deep into these areas is essential for making data-driven decisions that truly matter. That's where Kiboko's AEE (Attract, Engage, Expand) framework comes into play. This innovative approach shifts the focus from "just metrics" to actionable insights that directly impact conversions and growth. Here’s how: 1. Attract: Identify and target high-potential traffic sources that bring in customers most likely to convert. 2. Engage: Optimize user experiences to improve conversion rates by analyzing behaviors and preferences. 3. Expand: Uncover opportunities within your existing product portfolio to maximize lifetime value and drive repeat purchases. ✅ The sooner you move from tracking numbers that just keep score to those that drive impactful actions, the better your strategies will become. #eCommerce #Analytics #CustomerJourney #DataDriven #MarketingStrategy #KibokoMethod #DigitalGrowth