Akansha Baradiya’s Post

A signature sign of a party or celebration is popping champagne. The fizzy alcoholic beverage kicks off weddings, graduations, new jobs, and new homes. But luxury goods holding company LVMH, famous for brands including Louis Vuitton, Hennessy and Moët, says people don’t have much to celebrate now—so the group’s champagne sales have suffered. While LVMH’s champagne and wine sales generated $1.52 billion in revenue in the first half of this year, that’s a 12% decline from the division’s take last year, according to the company’s earnings report released Tuesday. In the U.S., revenue was down, but still above pre-pandemic levels, according to the report. | Fortune https://lnkd.in/geEBkU7Q

The alcohol-free market is no longer a fad but a legitimate movement as people cut back on their alcohol consumption. According to Statista, the non-alcoholic spirits/beer market will exceed $561M this year. Brands like Athletic Brewing Co., Aplós and Ghia are capitalizing on this market and now LVMH is getting into the game by buying into FRENCH BLOOM. Most alternatives are priced close to their alcoholic peer. But none have tested the how much people are willing to spend for a non-alcoholic alternative. LVMH is betting that people are willing to buy a $100 bottle of alcohol-free sparkling wine. Where would you draw the price line? Does the LVMH brand make a $100 bottle more desirable? Thank you The Wall Street Journal and Nick Kostov for your article. #beverages #alcoholicbeverages #marketing

You Have to Think About the Maison": Minuty CEO Discusses Joining LVMH. #MaisonMinuty #LVMH #WineIndustry #ExecutiveInsights #BusinessStrategy #LuxuryBrands #MarketExpansion #BeverageNews #WineBusiness #CheersToGrowth

Hennessy's Bold Move Hennessy's decision to launch the "Made for More" campaign with a fresh visual identity, featuring celebrities like Teyana Taylor and Damson Idris, likely revolves around several key marketing strategies. By positioning cognac as a versatile spirit ideal for cocktails, Hennessy aims to appeal to a broader and perhaps younger demographic. Traditionally, cognac might be perceived as a more traditional or older person's drink. Introducing it as a cocktail-friendly option makes it more accessible and appealing to younger consumers who enjoy experimenting with different spirits and cocktails. READ ARTICLE: https://lnkd.in/d2dbf3i6 #HennessyMadeForMore #CognacCocktails #TeyanaTaylor #DamsonIdris #ModernMixology #LuxuryLifestyle #HennessyRevamp

🇫🇷 France’s spirits industry is embracing innovation amid challenges 🌟 Despite a sales decline, premiumization shines as a beacon of hope - Iconic brands like Maison Ferrand, BACHE-GABRIELSEN Cognacs, Rémy Martin, etc. are redefining luxury with unique blends, focusing on strategic marketing to captivate global markets. 🍸✨ 🥃 The partnership behind The Gardener Gin & Martingale Cognac champions authentic craftsmanship, appealing to modern consumers seeking sophistication. The industry is poised for a strong rebound with international competitions like Bartender Spirits Awards enhancing prestige. 🌍 . 👆🏻 Click the link for the full insights: https://lnkd.in/g6Q_7AB4 •⁠ •⁠ #TheGardenerGin #FrenchSpirits #LuxuryCraftsmanship #GlobalExports #SpiritsInnovation Beverage Trade Network Bartenders Business Sid Patel Heavenly Spirits Imports Rémy Cointreau BACHE-GABRIELSEN Cognacs Maison Ferrand Cointreau Angers LES BIENHEUREUX Edgard KAPPELHOFF-LANÇON Guillaume Mastellotto Eloi de Montesquieu Vincent van Derton LE BARTELEUR Keenan Cooney Nicolas Varnier Lou Guet World Brand Design Society Charmaine Choi Courvoisier

Hennessy's Bold Move Hennessy's decision to launch the "Made for More" campaign with a fresh visual identity, featuring celebrities like Teyana Taylor and Damson Idris, likely revolves around several key marketing strategies. By positioning cognac as a versatile spirit ideal for cocktails, Hennessy aims to appeal to a broader and perhaps younger demographic. Traditionally, cognac might be perceived as a more traditional or older person's drink. Introducing it as a cocktail-friendly option makes it more accessible and appealing to younger consumers who enjoy experimenting with different spirits and cocktails. READ ARTICLE: https://lnkd.in/gfNZBGex #HennessyMadeForMore #CognacCocktails #TeyanaTaylor #DamsonIdris #ModernMixology #LuxuryLifestyle #HennessyRevamp

The appointment of strong and visionary leadership at the head of Moët-Hennessy, Jean Jacques Guiony and Alexandre Arnault, should enable the Group to navigate the current challenges:  - The impact of possible taxes in China and possibly in the United States,  - The rise in popularity of other spirits such as Tequila,  - The gap between the consumption habits of the younger generations and those of their elders, Economic fluctuations, including inflation and recession, that influence consumption. The new president of Jas. Hennessy, Charles Delapalme, will have to face these challenges from Demand. But with more than 45% of the Cognac market share, his upstream role will also be considerable.  A crisis in BNIC - Cognac Cognac sales would have repercussions on the 4,429 winegrowers and bouilleurs de cru and the 132 distillers, who have joined forces with Distribution in the upward cycle of recent years, by planting more than 17,000 hectares , facing a production quota of more than 10 hectolitres of pure alcohol per hectare and investing in a work tool corresponding to these production goals, benefiting from exceptionally but not indefinitely low interest rates.  The reduction of Demand must lead to an in-depth reflection on Supply.

I am happy to share with you my new Inside LVMH certificate! 🎉 Thanks to the LVMH I was able to deepen, in different aspects, the luxury through their wonderful brands. Specifically I could learn more about: LVMH & The #luxuryindustry, #luxury and #society, Creation and #branding, #retail and customer. I suggest this interesting course to everyone who wants to learn more about Luxury world and in different sectors, such as: #wine, #leathergoods, #watches, #resort, #garments and #sustainabilty and in different areas, such as: #communication, #marketing, retail, #design and #supplychain.

Champagne sales are down 12% this quarter 📉 And here's why... There's obviously a tonne of reasons this could be: cost of living, people drinking less, new entrants to the sparkling category getting more traction. But I'm also sure there's a brand element to it. For ages I used to think Champagne was the only wine category that really had brand nailed. Investing in it YoY and trading on image, when others seemed to think it wasn't necessary. It's true, they seem to understand the importance of it more than most, but now think their take on it all is outdated. For the most part Champagne trades on an old and stuffy image of luxury - fine dining, dinner jackets, tickets to the Opera, perfectly curated photography, and cliché classical music. Not only does that increasingly feel irrelevant to a new generation, it's also less relevant within the luxury brand space too. Just look at what top luxury fashion brands are doing - Chanel in Manchester for example - and you can see how even £££ products can be stay culturally on-trend, relatable and relevant. All without cheapening the brand. I think Champagne houses should take a lesson or two, and maybe they'd be able to stymie a bit of the downturn in sales. What do you think? 🤷🏼♂️ Link in comments. ----- For anyone interested, we're currently working on this exact issue for a English sparkling wine brand hoping to position them very differently in the premium sparkling wine category. Watch this sapce. #wine #drinksindustry #luxury #brand

Who doesn’t have a crush on this gorgeous AU Vodka Pineapple Crush packaging?    When the gold standard in vodka meets the gold standard in luxury drinks packaging, you couldn’t ask for a more perfect way to present and display your luxury brand.   If you’re looking to elevate your drinks packaging, chat with the talented team at Ferrari Luxury Packaging. #LuxuryPackaging #FerrariLuxuryPackaging #PackagingDesign #LuxuryBrands #FoodAndDrink