Akarsh Verma’s Post

Hi Network 🌐 , Exciting news: HiPUBLIC is headed to DevGAMM Lisbon! 🎉 Looking forward to meeting the best in gaming 🎮, exploring the latest trends , and sharing how our approach to #influencer marketing drives real impact in the #Gaming industry 🚀 Let’s connect and create new opportunities to grow together! 🤝✨ #HiPUBLIC #DevGAMM #GamingMarketing #InfluencerMarketing

Many brands engage with gaming through broad activities like console sponsorships and in-app ads but often miss the chance to connect authentically with gamers. To truly resonate, brands need to adopt a fandom strategy similar to successful social media campaigns. This means immersing themselves in the gaming ecosystem and enhancing the gaming experience with interactive content, exclusive events, influencer partnerships, and unique in-game incentives. Read more: https://bit.ly/4gzUaAJ #gamingcommunities #ingameadvertising #gaming

Esports: Redefining the Future of Entertainment and Marketing! 🎮 Esports isn’t just about gaming; it’s a global cultural revolution. With millions of passionate fans and ever-growing engagement, it’s the perfect arena for brands to build authentic connections and lead innovative campaigns. Why Esports is the Next Big Thing for Businesses: Captures Gen Z & Millennials: Engaging the most dynamic and tech-savvy audience. Boosts Brand Interaction: With interactive, live, and immersive experiences. Builds Communities: Bridging the gap between brands and gaming enthusiasts. Pro Tip: Collaborate with Esports influencers, creators, and event organizers to amplify your brand's reach. Esports is more than a trend—it’s the future of entertainment. Are you ready to join the Esports revolution? Let’s connect and explore the endless possibilities! 🚀 #Esports #Gaming #Branding #NextLevelMarketing #iSUPREMEGaming #iSUPREME

𝐇𝐨𝐰 𝐥𝐚𝐫𝐠𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐡𝐚𝐫𝐞𝐝 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐞𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐨𝐮𝐫𝐧𝐚𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞𝐬? There are many aspects to what we do at Esports Charts & Streams Charts for esports and live streaming viewership analysis. One service that particularly excites me is our audience overlap analysis for different esports tournaments and disciplines. Why is it important? Understanding audience overlap is crucial for collaborations, scheduling, and efficient resource allocation. It aslo helps tailor content, marketing strategies, and engagement to cater to this specific audience segment. Check out the article in comments to learn more about how we optimize audience targeting in esports. My main takeaway from it - approximately 12% of Rocket League Major viewers also watched the Counter-Strike Major concurrently. 🎮📊 #EsportsAnalytics #AudienceOverlap

The audience for #Worlds2024 has been significantly impacted via community casting. But is it always positive? ➕ Positives: ▪️ The most watched match in esports, with 6.9M Peak Viewers, set a new record during the Grand Finals; ▪️ A record 190 million Hours Watched throughout the esports event; ▪️ Attracting a non-esports audience via a following of popular influencers; ▪️ Promotion on Korean platforms via Influencers (after Twitch shut down a year ago); ▪️ Amazing crowd engagement with Twitch chats, made possible by users' devotion to influencers ⁉️ Moments of dispute: ▪️ Caedrel is the most popular English channel of the tournament, surpassing the official Riot Games stream; ▪️ The official English Twitch channel saw its lowest Peak Viewership in the previous 6 years and its lowest Hours Watched in the previous 8.; ▪️ Some regional official broadcasts were the second most popular after influencers, such as Spain (Ibai #1), Brazil (Baiano #1) or Poland (nervarien #1); ▪️ While influencers boost overall viewership, they also displace viewers from official channels - as seen with Caedrel and RiotGames; ▪️ Although influencers use the main broadcast's video feeds with partners and ads, co-casting sadly makes the integration of audio brand references meaningless; ▪️ In the future, official in-game item drops for viewing official broadcasts might draw fewer and fewer gamers; ▪️ There are still such things as distribution of ad revenue from streaming platforms, or quality of brand displays using the official feed, but those are already internal issues of Riot Games... In 2024 the share of HW on co-casting channels grew to 45.8%, 2 years ago it was 2.4%. If strategies remain unchanged, this trend will likely continue in LoL, as we've already seen in games like Dota 2. Any ideas? How will co-casting affect the quality and ecosystem of esports in the future? #esports #influencers #costreaming #leagueoflegends #lol #streamers

DEF 2024 X ODE MENA brought together 38 of the UAE's top gamers, esports, and technology influencers to boost awareness and drive ticket sales. 🚀 Our goal was clear: increase event awareness and ticket sales. Our approach? Engaging content creators in a multi-phase strategy that led to incredible results: 📈 38 Creators 🎥 206 Content Pieces 👀 20M+ Views 🌐 23M+ Reach The outcome was remarkable: an additional 6,200 attendees in 2024 and a 6% increase in ticket sales compared to 2023. We're excited about the impact we've made and the new benchmarks we've set in the digital and gaming world! 🎮✨  #DEF2024 #GamingInfluencers #Esports #Technology #ODEMENA #DigitalMarketing #EventMarketing #Influencermarketing

Arium’s December Highlights – Momentum Builds! 🎮 25K New Users – 100% Word of Mouth 🔄 35% Return Rate – Player Loyalty 🔥 520K Play Requests vs. 24K Slots – Demand Soars 🚀 Zero Marketing Spend – Rapid Growth What’s Next? ⚙ Scaling to 150K Users with 130 new VMs 🌍 Expanding into India with influencer campaigns 🚀 Accelerating global reach to meet surging demand The future of gaming is here—let’s level up together! #CloudGaming #P2E #Web3Gaming

Action-focused genres such as Adventure, RPG, and Shooter dominated the livestreaming industry 💡 As part of our quarterly reports on the livestreaming industry, Streams Charts has collected the viewership results of the most-watched games and game genres in the industry. These titles collect viewership from numerous platforms, although industry-leaders Twitch and YouTube Live often contribute the vast majority of viewership for any game. Generally, action-focused genres were the industry leaders of Q3 watch time. These titles could involve MOBA aspects, first-person shooters, hack-and-slashes, and many more. The broad appeal of Adventure, Shooter, and the RPG genres helped them to lead the industry, with Adventure leading the way at 2.583B Hours Watched. Read more here: https://lnkd.in/dKvEdXWt #streaming #gaming #games #genres #influencers #marketing #influencermarketing #gamedeveloping

📊 Fantastic insights from Ralf Reichert on the power of gaming influencers and co-streaming during the Esports World Cup. With 1,600+ influencers, co-streaming accounted for 30% of the overall viewership, showing the importance of empowering creators for industry growth. It’s great to see esports not only expand its reach through influencers but also make esports more approachable for new audiences. Engaging creators like xQc, Ninja, and TimTheTatman in the MENA region is opening doors to exciting fresh markets, driving both engagement and community growth. 🎮🚀 #Gaming #Esports #Influencers #GameDevelopment #Creators #CoStreaming #GamingCommunity #EWC2024

🚀 Gaming: The New Frontier of Digital Marketing 🎮 Exciting trends are reshaping the $159.3 billion gaming industry, creating unprecedented opportunities for brands: 📊 Key Statistics: 74% of US consumers play video games Mobile gaming market projected to reach $116.4 billion by 2024 Twitch boasts 31M daily active users 🔥 Top Strategies: Influencer Partnerships: 89% of marketers say ROI from influencer marketing is comparable or better than other channels In-Game Advertising: 66% of gamers accept in-game ads if they can play for free Branded Experiences: Fortnite's Travis Scott event drew 12.3M concurrent players Community Engagement: 55% of gamers feel a sense of community in gaming Cross-Promotional Events: 82% of Gen Z gamers engage with in-game ads From Roblox to Animal Crossing, brands like Nike, Gucci, and Coca-Cola are making waves in the metaverse. Is your brand ready to level up? #GamingMarketing #DigitalAdvertising #BrandStrategy #Metaverse #InfluencerMarketing #InGameAds #MarTech #GamingIndustry #BrandedContent #MarketingInnovation What do you think about these posts? Would you like me to modify or expand on any part of them?