Akhil Bakhshi’s Post

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Brand Manager at Unilever | ISB | CA | Ex-Bain

As I come to the end of my stint as an Area Sales Manager (ASM) in Mumbai, I wanted to reflect on some of the key learnings I have got during the past ~2.5 years leading a large sales team (Part 1 of 2)   1. You are the CEO of your area During my first formal interaction with Kedar Lele, he said this very memorable quote - "After the CEO of HUL, the ASM is the most powerful role in the company". As an ASM you have all the liberty and power to drive your own agenda and projects. What you decide, goes. Use that to experiment and discover new avenues of growth.   2. Don't be afraid to get your hands dirty When you see something, do something. Don't assume someone else will pick it up if you ignore it. For example, when solving distributor issues, get into the details and keep chasing relevant stakeholders until the problem is resolved. The minute you stop following up is the minute progress on the solution will stop.   3. You are your people's voice As the manager of the team, your team is relying on you for their career development. If you don't fight for them, nobody will. You are their voice for any promotion cases, cross laning opportunities, visibility with senior stakeholders, target exceptions, etc. Especially in large organizations, it is key to highlight strong performers to senior management so that they are top of mind when new opportunities arise.   4. Cross functional networking is critical Ensure you are on good working terms with all your partner functions - Supply chain, Customer Marketing, Finance, HR, etc. Strong relationships with these teams will ensure you get your work done more seamlessly and efficiently. To be continued...

Even as Sales Officer in HUL we used to feel like a CEO designate in our small territory comprises of TSI, distributor,Distributor salesmen and top key account holders. 1.we understood the pulse of the market and information about competition and demand analysis. 2.maintain very good relation with trade in all channels of distribution. 3.A healthy relation between the primary sales through which the co generated revenues and secondary sales to ensure the pipeline filling through primary sales are consumed and recurring process of filling to clear the stock for further billing process. Throughout my life and career these business cycle worked.Akhil Bakhshi DALIP SEHGAL Anindya Chowdhury Rathin Lahiri #fmcg#consumer products #sales and distribution.

Shikha Sidana

Brand Building @ Unilever | PGDM in Marketing | Ex IPSOS | Ex GEP | Market Intelligence

8mo

Thanks for being our voice:)

DR ASHWANI KUMAR VIJ

7 HILL SALES RECRUITMENT HEADHUNTER-We Offer Job 4 Director/VP/GM/RSM..-Sales/Mktg/BD/HR/Net 4 Telecom/IT/Power/Energy/Infra/Medical/Pharma/FMCG/CD/Realty/Eng/Auto Org/MNC+Higher Edu Inst 4 Delhi/Noida/GNoida/Gurgaon/NCR

7mo

Thanks for sharing and great ji

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Eshita Singh

International Business Development Lead | MBA, Strategic Business Development

7mo

Congratulations on your successful stint as an Area Sales Manager! Your key learnings are insightful and valuable for all sales professionals. As you mentioned, being your team's voice, and cross-functional networking are critical for success. Thank you for sharing your experience and wisdom. #salesanddistribution #fmcg #consumerproducts

Shraman Jha

Water Evangelist I Humane Leadership

7mo

You’ve absorbed the invalauable ASM life and people lessons well! Will hold you in good stead all through..

ARVIND MISHRA

Unilever l Leadership I Sales & Marketing l GTM operations & strategy l Business Development l Customer Marketing l Institutional business / CSD l Key account Management l OTC l Pharma l Nutrition l Expert Marketing

8mo

Good read Akhil and all the best for new assignment

Samik Mukherjee

Hindustan Unilever Limited

8mo

Point 3 distinguishes between a Great peoples manager and a good manager. Normally ASM's with the point 3 ability are the ones who will have a lasting impact in the Area and team members.

Devanshu Dhanorkar

Attended Pune Institute of Computer Technology

8mo

Very useful.. Thankyou for sharing

Abdul Maarij

Territory Sales Officer | Mechanical Engineer

7mo

You were an excellent coach in addition to being an appealing ASM. Congratulations Coach on your new role.

Nandkishore Salunke

Lead Data Analysts at Hindustan Unilever Limited. (Hul)

7mo

Hearty Congratulation for successful stint..

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