Akoma Health reposted this
Product Manager| Digital Health | Data | Championing Diversity in Tech| RTC UK Ambassador | Next Tech Girls Mentor|
I know someone who does more research than the FBI... I never thought I’d enjoy research, until I met Ogochukwu Nduka, a.k.a. madam FBI 😂. Her meticulous, detail-obsessed approach to research, whether for work or even planning a birthday party, was unmatched. Anytime I casually mentioned needing information, she'd dive in headfirst. “As a PM, you'll spend most of your time researching,” she used to say, and wow, was she right. Then came my time at Akoma Health, working with Queennette Onyekachi, who sealed the deal on my newfound passion for research. I remember tackling my first market research project as a PM with her: The launch of our subscription model when we considered expanding from a pay-as-you-go model. Step 1 - Understanding Our Audience. I began by listening to our users, everyone from individual clients to HR leaders and HMO partners. Queenette taught me that beyond structured interviews, real insights come from open-ended chats. Questions like, “What would continuous mental health support mean to you?” uncovered a clear need for ongoing care. These discussions laid the foundation for our model. Step 2 - Analyzing Competitors I downloaded a plethora of mental health apps and mapped out services from direct and indirect competitors to understand how our proposed subscription service would compete within the existing landscape. It became clear that there was an opportunity we could address. Step 3: Researching Trends and Data With these qualitative insights, I dove into broader data, industry reports(both globally and locally), telehealth adoption stats, and social media chatter. The post-pandemic world had accelerated the adoption of digital health solutions, demand for continuous mental health support surged, aligning perfectly with our vision. Step 4: Validating Assumptions Finally, with a clearer understanding of the market, we piloted the subscription model with a select group to observe integration and usage. The results? ongoing support led to better outcomes when therapy wasn't just a one-off event, affirming that this model was both needed and scalable. This journey was a lesson in listening, iterating, and aligning with user needs. It showed that effective research isn't just a process; it's about understanding the people you aim to serve. Thanks to Ogochukwu and Queennette I found my love for research, a crucial skill that helps me better serve users and navigate the market with confidence. P:S This is Ogochukwu, and I at her brother's wedding. She is real, she is not an AI Chatbot 😜 #LifeOfAProductManager #PMWomen #MarketResearch #pmwomenshubchallenge #ProductManagementChallenge Better late than never right? Day 3 of 30 of PM Women's Hub challenge - How Do you Conduct Market Research?
Great insight Emma Unuode You made the process easy and interesting. Going from identifying problems to asking the right questions and then getting insights from our findings… It was interesting to see how we worked through that process and came up with interesting solutions. Well done Emma, it’s a pleasure to be recognized by you. You made work easy.🤗
Interesting
Where is the lie in it Ogochukwu Nduka
Very informative
Product Lead in Health & Fintech | UX Design Specialist | Human Experience (HX) Evangelist | Product Design & Management Mentor
1moNot a chatbot 😭😂 P.S. Like Emma would say, even with all the amount of research, don't let it hold you back from making decisions quickly or forging ahead. Especially for starting projects, have insights but start lean and start fast so you can learn quickly to improve.