Animesh Swain’s Post

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Product Manager @ Google | Ex-Amazon, Flipkart

𝗔𝗽𝗽𝗹𝗲 𝗧𝗩 𝗽𝗹𝗮𝘆𝘀 𝗺𝗼𝘃𝗶𝗲 𝗵𝗮𝗹𝗳𝘄𝗮𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘆 𝘂𝗽 𝘁𝗼 𝗳𝗶𝗻𝗶𝘀𝗵 𝗶𝘁. As much as I love Apple's hardware, I am not very fond of their software for various reasons. One recent example below - Yesterday, I was halfway into this movie on Apple TV, when suddenly there is a pop up that tells me I need to buy this movie! Then, Apple asks me to pay up to finish the remaining of the movie. There was no indication of the need to buy/rent when I played it and watched it for almost an hour. It may be a dark UX pattern (less likely) or an untested edge case where movie availability was updated in between of playback (more likely). But, it has definitely eroded trust. I would think twice before starting another movie on Apple TV- without knowing if it will allow me to finish it before asking for more money.

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Drishti Pandita

Product @ Policybazaar • EY • Cambridge • INSEAD • Frost & Sullivan

1mo

monetization pm needs to work with retention pm it seems :))

Maria Hana

Consultant at Gururo

1w

Thank you for sharing this, Animesh! It’s always insightful to see perspectives like yours, whether celebrating success or addressing challenges.

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Shagun Maheshwari

Senior Product Manager | SFA, CX, ERP | Balanced and Curious | SAP | MBA @SPJIMR

4w

My guess is it is a dark pattern like all of things on digital apps!

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