Al Samawi Perfumes’ Post

"Stepping into the world of beauty, where elegance meets innovation! Discover the artistry and passion behind every creation, and the journey to redefine luxury. #BeautyUnveiled #AlSamawiPerfumes #LuxuryRedefined #FragranceMagic #brandidentity #brandgrowth #brandessence #brandstory #fyp #foryoupage"

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝘁𝗿𝘂𝘁𝗵 𝘁𝗵𝗮𝘁 𝗯𝗲𝗶𝗻𝗴 𝗿𝗶𝗰𝗵 𝗶𝘀𝗻’𝘁 𝗿𝗮𝗿𝗲 𝗮𝗻𝘆𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗵𝗲 𝗹𝘂𝘅𝘂𝗿𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? Explore new, transformational insights on the state of luxury in our latest piece by our very own Louis Elton. https://lnkd.in/dkbhAyu4

Luxury Unfiltered: The superpower of emotional selling. In today's hyper-competitive luxury landscape, the notion that luxury brands sell themselves is a dangerous misconception. Read More: https://lnkd.in/giXxU2bi #LuxuryCruxx #LuxuryConnect

Did you know a single shade of blue has been copyrighted and fiercely protected, becoming a global symbol of luxury? Tiffany Blue is a masterclass in branding—proof that with consistent strategy, even a color can become iconic. I’m inspired by how Tiffany & Co. has turned this shade into more than a color. It evokes love, celebration, and exclusivity, reminding us that branding is about creating emotional connections. What’s your take? Should brands be able to trademark colors, and how can we make our own branding resonate so deeply? #Branding #Marketing #TiffanyBlue #LuxuryBranding #IconicColors

✨ Authenticity Wins. Period. Especially in Luxury ✨ Authenticity isn’t a nice-to-have—it’s your crown jewel, especially in the luxury game. After 13 years in the trenches of luxury brands, I’ve learned one undeniable truth: if you’re not anchored in who you are, you’re out. The most iconic luxury brands? They don’t chase trends—they set them by staying fiercely loyal to their heritage and values. 👑 Building a premium personal brand? Same rules apply. Authenticity isn’t just “being real”; it’s about owning your story, standing your ground, and delivering value that transcends time. 💼 In any business or personal brand, authenticity is the foundation of lasting success. Stick to your core values, stay rooted in your story, and watch how that timelessness keeps you ahead—every time. #LuxuryTruth #AuthenticityAlways #PersonalBrandPower #PremiumPersonalBrand #HighTicketSales

#inconspicuous #minimalists Do minimalist consumers engage in luxury consumption? Charles R. "Ray" Taylor, Benjamin Borenstein, and Aniruddha Pangarkar study whether and how "inconspicuous minimalists" (i.e. consumers who desire very high-quality brands and prefer subtlety) engage in luxury purchases. Across four studies, they find that such minimalists are likely to purchase luxury goods but prefer “quiet” versions of luxury brands that are more discreet (no logos). These luxury purchases are motivated by a desire for social connectedness to knowledgeable “elites” who share similar cultural capital and values. Link to the study in the first comment 👇

Day 5 of Unmarketing Luxury! The Art of Perceived Value in Luxury In luxury, price isn’t just a number—it’s a whisper. You’ll rarely see prices in luxury ads or on haute cuisine menus. Why? Because luxury thrives on mystery. When people imagine the price to be higher than it is, the perceived value and the owner's stature soars. Think Cartier. A Pasha watch isn’t just a timepiece; it’s a statement. Its aura makes admirers overestimate its cost, elevating both the wearer and the brand. That’s the power of perception. Luxury isn’t about affordability; it’s about aspiration. Let the imagination work its magic. #LuxuryMarketing #PerceivedValue #AspirationalBranding

Day 1 of Unmarketing Luxury! Luxury is Identity, Not Comparison In consumer marketing, brands chase positioning — the perfect spot on the competitive map. But in luxury, comparison is irrelevant. Luxury is about being, not competing. It’s the pure expression of identity, passion and creativity. A luxury brand doesn’t say, "I’m better than them." It says, "This is who I am". Think of Christian Lacroix — bold Mediterranean hues, unapologetically vivid, radiating the designer’s soul. No comparisons, just authenticity. Luxury thrives on superlatives, not relativity. It’s not about winning the race; it’s about owning the runway. #LuxuryMarketing #BrandIdentity #AntiLaws

The Rise of Quiet Luxury: A Subtle Trend Discover the fascinating world of quiet luxury, a trend redefining elegance. This video explores its surge in popularity, highlighting its subtlety and sophistication that resonates with today’s luxury consumers. #QuietLuxury #LuxuryTrends #Minimalism #Sophistication #SubtleElegance #LuxuryLifestyle #TrendyFashion #RefinedStyle #TimelessDesign #LuxuryRetail

Day 8 of Unmarketing Luxury! Luxury Isn’t Just for Buyers — It’s for Admirers Too In luxury, recognition is everything. A brand’s allure grows when it’s known by many, even if owned by few. Think of CHANEL. Not everyone wears it, but nearly everyone recognizes it. That’s intentional. The brand’s value isn’t just in owning it, it’s in being seen owning it. #LuxuryMarketing #BrandRecognition #LuxuryStrategy