If I had $100 to invest in a content marketing campaign, I would invest $90 on making sure I had the context of the customer communications nailed down first. Understand what will be relevant, resonant and real-time for your prospects. Content without context for the customer is crap.
Alan Quarry (he/him)’s Post
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Don’t sweat the basics in content marketing! In this guide to digital engagement strategies from ON24, they help you learn how to run a successful campaign. Check it out!
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