Quick history lesson on how much the billions from carriage and retrans fees transformed the US television industry in the 90s, 00s and 10s and how the lack of those fees in streaming impacts the financial decisions of media companies today. This is something people who are new to the space are not always aware of.
#streamingTV#TVhistory#cabletelevision#sunspel#podcasts#video
What a great ***** read
🎯 a clear vision on the Future of Media in “The Crash of 2033”, and what lead up to it.
A thorough and accurate review of major disruptive market and tech shifts and their transformative effect on the media industry. A mandatory read for all #OTT and #Broadcast media professionals to solidify their strategies for the #FutureofMedia.
It's kind of hard to watch as more people, with advertisers close behind, gravitate towards the increasingly fragmented #streaming abyss of big and smaller tech. Here, content is abundant, conveniently available on all devices, and (still) offered at an affordable cost.
Meanwhile, traditional media finds itself desperately playing catch-up. They once held all the cards, yet they cling to outdated strategies of content bundling and replicating tired media narratives on modern platforms.
I really appreciate the balanced, and insightful reviews of these complex, disruptive shifts. It resonates well with me perhaps because our team is aligned with the thinking, and we've been testing and implementing some of the technical suggested solutions in our testbed and even deploying some of them at customers at a smaller scale for years.🙂
Further to the Faultline thinking
► Traditional media's struggle reminds me a lot of #Nokia's downfall. Just like Nokia, traditional media seems vulnerable to a rapid collapse once negative market forces gain momentum. Traditional media could soon find itself in an unsustainable economic situation overnight, where e.g. previously lucrative sports rights deals are no longer profitable as viewers leave. Meanwhile, cash-rich streaming giants stand ready to snatch up these sports rights to fuel their ecosystems.
► Envision an edge in people’s home, e.g. via a software-defined Smart Home Media Gateway powered by cloud agnostic microservices, you can reduce risk while boosting some disruptive shifts in e.g. media distribution with a more consumer centric media experience:
• effective and affordable #unicast/ #multicast#streaming at scale with Q/S
• fuse media tech and IoT tech (#Matter), essentially making content technology agnostic in the home
• accurate and transparent media & IoT #data#measurements while adhering to #GDPR/ global #privacy regulations
• unlock latest technical capabilities, such as e.g. #LCEVC codec, for improved operational performance and viewing experience
• future-proofs your home with a Smart Home Media Gateway, OTA upgradeable for new media and IoT functionalities
• aftermarket for Smart Home Media Gateway’s (no #greenwashing)
🙏🏻 for sharing Faultline.
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