Alaska Animals We Love You’s Post

Just wrapped up an exciting project with Troy's Tropics. We had the pleasure of creating a full website overview video, showcasing their vibrant selection of plants and expert services. Along with that, we produced a series of targeted ads to help them reach new customers and grow their business. Check out the videos below and see how we brought their story to life! #videoproduction #digitalmarketing #websitevideo #plantnursery #gardeningcommunity #localbusiness #marketingstrategy #onlineadvertising

Now this is a good ad, as seen on Facebook (hence the screenshot). Why? I engage with a lot of wildlife content on Facebook, and I spend plenty of time in the bush, so the targeting is relevant. The sight of young hyenas attempting to chew open the cooler is appealing (because cute animal content rules). The product claims - this cooler can survive the wild - are demonstrated in a compelling way. Shout out to the brand for doing a great job. #advertising

We’re super excited to share our latest work at Mission Disrupt with ohDEER, a game-changer in eco-friendly mosquito & deer control! 🦌🌿 Our challenge? Create a strategic digital campaign to raise brand awareness and drive conversions for ohDEER’s services in a limited amount of time (peak season, March to June). The twist? Reaching a hyper-local audience with scalable results. We tackled this by: ✅ Launching hyper-targeted Google Ads campaigns. ✅ Implementing A/B testing to sharpen messaging, creative & audiences. ✅ Optimizing YouTube Ads to engage the right audience. ohDEER saw an 80% decrease in CPL and exceeded the client's lead generation goals! Check out the full case study here👉 https://lnkd.in/dS42jRYU

Emplifi office perks: meet Teddy 🐶 Dogs aren’t just furry friends but engagement magnets on social media too. Did you know..? 👉🏼 Posts featuring pets see a 63% higher engagement rate than those without. 👉🏼 Brands that feature pets in their ads saw a 24% increase in content views. 👉🏼 Dog-related posts are 2x more likely to be shared than non-pet posts. Dogs don’t just capture hearts - they drive results on social media too! #Emplifi #SocialMedia #FurryFriends

Who likes fishing on social media? Anglers know what are best hooks to use and they dramatically vary depending on what type of fish you want to catch. Well social media is very similar, an opening hook (sentence) on a post needs to be carefulfuly crafted to entice the right people to read your posts. A well-crafted hook can lead to thousands of impressions of your post, a poorly crafted opening line will result in little visability. Thinking of scroll-stopping opening lines can be difficult. That's why next week I'm running a webinar Friday at 9:30-10:30am It's based all around social media hooks, how we use them, create them and loads of examples. Make sure it's in your diary, it's free to full Fleece members and just £25 for everyone else. Let me know if you'd like more details. #Hooks #SocialMediaHooks #SocialMediaContent

Just a reminder that word of mouth is still a powerful tool! :) or The Swearing Parrots 🐦 At the end of January, I came across a BBC interview with Lincolnshire Wildlife Park about their swearing parrots. 😁 I really loved it, and it has stuck in my mind. Whenever I discuss brand awareness with someone, I always remember this story.😅 Sorry, guys, I need to share this story, even if it's not brand-new. What caught my eye was their creative disclaimer (see the image) and a comment from Steve Nichols, the chief executive, who said, "We have about 30 birds who make the beeping sound that a reversing lorry makes. Hopefully, the rest will pick up on that and there will be less swearing.” 💡 It sparked an amusing thought: OMG, imagine using these chatty parrots as a unique advertising strategy! Teach them your company name, and even if they throw in a swear word or two, your brand gets noticed. 🤣 🤑 #brandawareness #jokeoftheday #affiliatemarketing #affiliateprograms

Fanfare - here’s my puppy. Bolly. Pesky LinkedIn algorithm seemingly adores fluffy animals as much as I adore Bolly (named after Bollinger - you know me…smashing those advertising stereotypes one at a time 🤦🏼♂️) Ps. More importantly, some of us have been using fluffy animals (well a big yellow bird) for years #notnewnews #Bigbirdmarketing #someleadothersfollow #advertising #strategy

In line with what I heard during Cannes last week: While hunting for agencies/advertiser collaborators on 1P data, it's clear only the tech-forward agencies are really prepped for the post-cookie world. What’s the game plan for the big players? 🤔 #Cannes2023 #DataStrategy #MarketingTrends #AdTech

I wrote this for Fiji Water they reposted it My past Twitter was @therappingbaker I had close to 20,000 followers including Maccosmetics foodnetwork Pizza Hut FIJI Water here are some posts they said about me as @therappingbaker #socialmediamarketing #digitalmarketing #instagram #branding #business #marketingdigital #seo #design #entrepreneur #graphicdesign #contentmarketing #advertising #onlinemarketing #facebook #smallbusiness #marketingstrategy #digital #webdesign #like #love #instagood #marketingtips #photography #follow #socialmediamanager #social #media #website

Just as calm and focus are critical to a successful catch in fishing, they are equally essential in crafting effective digital marketing strategies. As I reflect on a recent ice fishing adventure (check out the catch!), I can’t help but draw parallels between the quiet persistence of the sport and the dynamic world of digital marketing. Over ten years ago, I wrote a blog post, “7 Things You Can Learn from a Fisherman,” which dives deep into this analogy. From knowing where to find your targets to trusting your gut, each lesson from fishing applies seamlessly to the art of reaching and engaging your audience online. Whether casting a line beneath the ice or launching a new campaign, the core principles remain the same. For those navigating the digital waters to catch the ‘big fish’ in their industry, I invite you to read my blog post. You might discover that the line between fishing and marketing isn’t as wide as you think. https://lnkd.in/gij25vGq #DigitalMarketing #BusinessGrowth #FishingForSuccess