Alchemix’s Post

"Is this brand legit?" That's what your customers ask before buying. Here's the truth about Meta in 2024: It's great at converting warm traffic, but terrible at building trust. The data backs this up - almost half our customers knew about us for over a month before making their first purchase. Our Black Friday customer discovered us in August. Not through an ad, but through: 1. Our 100k+ member Facebook community  2. TikTok Shop content 3. Unconventional channels like meme pages 4. Broad brand awareness plays with the lowest possible CPM The results? 400% growth this November. Meta isn't dead. But it's not really your awareness channel anymore. Stop trying to force cold traffic conversion. Start building trust at scale.

I’m not the “paid media guy”, but there’s an interesting series of events that are impacting eCommerce advertising. 1. The TikTok ban in the US removes a sales channel for many brands overnight. For some, it’s millions of dollars and potentially their primary revenue driver. 2. Meta removing content restrictions and prioritizing free speech with community notes rather than internal moderation. ❓Where are brands putting their ad dollars moving forward? I’d assume back into meta(?) ❓Will some brands pull out of meta because they don’t want their ads next to certain types of content that were previously censored? ❓If the above happens will meta ads become cheaper? Or will the influx of $$ and demand make rates go up? 💡I would be putting max focus and effort into retention marketing and loyalty. If you weren’t before, now should be the time to double down on maximizing revenue from existing customers. 💡I believe meta is making the right decision here and it’s what customers want. Even if there’s some short term pain from brands pulling advertising. They’re just jumping on a bandwagon here, and if the election went the other way, I highly doubt they’d consider it, but it’s still a net positive for customers. 💡How the hell can the government come to a bipartisan decision to ban an app, but cannot agree on literally anything else that actually matters? 💡ecommerce is hard. #Ecommerce #shopify

I once watched a client lose $50k in revenue overnight... ↳ Here’s how it could’ve been prevented: We had just onboarded this client not long ago and Meta shut down their ad account—completely out of the blue. And while they thought they had an email list to fall back on, it was tiny. A few thousand email addresses, barely touched. Here’s the hard truth: If you rely entirely on Meta, Google, or TikTok for revenue, you’re on borrowed time. Ad accounts are rented. They can (and do) disappear overnight. But your email list? That’s traffic you own. And not just any email list—a big, engaged, revenue-generating list that keeps your business alive when ads go dark. If you’re not actively building and monetizing yours, you’re just as vulnerable as they were. So... is your email list working for you, or just sitting there?

I had to share this one ☝️ Meta ditching third-party fact-checking? It’s still making headlines. Sure, misinformation might spread faster than your CPA spikes after Black Friday, but as an ecom advertiser, here’s the good news: there’s no need to panic. Here’s why: 1️⃣ Misinformation won’t ruin your campaigns. Ad placement controls and brand safety tools are still doing their thing to keep your ads running clean. 2️⃣ Your performance? Solid. At Prospa, we stick to the data—no drama, just results. Your ads will reach the right audience, fact-checked world or not. 3️⃣ Diversification is always key. Meta might be shaking things up, but your marketing mix shouldn’t rely on one platform anyway. We’re all about balancing Meta with Google Ads and Email Marketing for a winning strategy. In this (unfact-checked) world, your best results are still ahead. Let’s keep the momentum going. #PaidSocial #MetaAds #FacebookAds #DTC #Ecommerce

🚫💔 Have you ever had your Meta ad account suddenly banned when your campaigns gained traction? It's incredibly frustrating, especially when you've done everything by the book. For businesses relying on Meta Ads, it's more than a hiccup—it's a major setback. 🔍 So, why does this happen? Sometimes, it’s beyond your control. Let’s explore some common reasons your account might get banned: ✅Promoting Banned Products Meta has a strict blacklist. If you advertise these products, your account will be in trouble. Always check Meta’s Advertising Policies 📜 to ensure compliance. ✅Spending a High Budget: Too Soon New ad accounts that scale up too quickly can trigger spam alerts 🚨. Increase your budget gradually to build trust with Meta. ✅Multiple Location Logins: Logging in from different IP addresses 🌍 or devices 📱 can raise fraud suspicions. Stick to a consistent login location and limit access. ✅ Being Connected to Previous Bans: If you give account access to individuals or businesses with a history of policy breaches, Meta will notice 👀. Avoid this to keep your account safe. ✅ Getting Too Personal: Avoid ads that make assumptions about personal characteristics like race, gender, or financial status 🚫. Meta doesn't allow this kind of content. ✅ Not Running Any Ads: Meta might shut down accounts that haven't been active for over 60 days 📆. Keep running some campaigns, even on backup accounts, to stay active. ✅ Suspicious Website Activity: Ensure your landing pages are user-friendly and free of issues 🖥️. Suspicious activity can lead to restrictions. ✅ Click Bait Ads: Meta dislikes misleading ads 😡. Make sure your ad's promises match your landing page content. ✅ Algorithm Glitches: Sometimes, it’s not you—it’s Meta’s algorithms 🤖. Incorrect flagging can happen due to payment issues or suspicious activity. Understanding these common pitfalls can help you maintain a healthy ad account. Stay informed and proactive to keep your campaigns running smoothly. 💪✨ Have you experienced any of these issues with Meta Ads? Share your thoughts and experiences in the comments below! Let's discuss how we can navigate these challenges together.👇🗣️ #MetaAds #DigitalMarketing #Advertising #FacebookAds Shubham Vishwakarma | Digiperform

Even if you are someone running ads on META for a long time maybe you are going to have this issue or soon going to face this soon... If you are making this mistake… Meta not only considers policy-violated ad content to suspend ad accounts. There are many more reasons which could be the reason for ad account suspension… So, what could be the reason behind a suspension? How can you protect your ad account? Here are some crucial tips to ensure smooth sailing: Accurate Business Details: Double-check and verify all your business information. If you are running ads for your registered business with valid documents like government-approved registration, PAN, GST or equivalent documents and want the tax benefits, then provide the details very carefully. Payment Method: If you were using the UPI payment method to add funds or make payments, then it is highly suggested, NO it’s a Command to you, Avoid using UPI for payments. There was no problem using UPI till JULY-AUGUST 2024. But, after the last quarter update of Meta policies, there is a high risk if you are using UPI. Even if you are doing everything perfectly and following all the guidelines, Meta can also DISABLE, RESTRICT OR SUSPEND your ad account. The reason? If your account gets disabled, Facebook may request recent payment details with the last four digits of your card, which UPI won’t provide. Also highly recommend you to use a Visa card for more reliable transactions, as MasterCard often faces issues. PLEASE, consider this point on a BOLD note.. Content Strategy: Steer clear of spamming, misleading, or unethical content, especially in the "make money online" sector. Even if that’s your niche, focus on new, genuine ideas. Do not use any spamming content, or make money online content or unethical topics or misguided results. Even if you are working in that sector where you help people to make money online, then also you have to focus on new, genuine ideas. Don’t let Meta understand directly from your landing page, ad creative or videos . Mostly, these are all the things you need to focus on to protect your ad account. Do let me know what else you are doing to protect your account... #metaadaccount #metaads #metaadexpert

"We tried scaling ad spend on Meta BUT sales barely move and even go down" If this is you, keep reading. This is quite easy to spot and explain. >>From a team who spends a crap ton on Meta >> We’ve seen this happen for 2 main reasons: 1. You don't have incrementality Depending on your structure and spend you're most likely picking up people who already know you and will convert regardless if you serve them an ad. Meta does this a lot. They serve ads to people FIRST who are the easiest and cheapest to convert. Then when it comes time to increase budgets it goes after unaware. Your ads really aren't driving incrementality. Compare your attribution windows. Like the picture. More 1 day view conversions > 1d/7d click shows you don't have incrementality. 2. Your ads s*ck and aren’t scalable. To put it simply… Your creative works good for converting aware audiences. But totally stinks at converting problem aware audiences. You need to be making ads on PURPOSE that convert solution and problem-aware people. So next time you try scaling and sales go the opposite way: 1. Look at incrementality 2. Ask "how scalable is my creative" Our performance audits help you identify bottlenecks just like that. DM me for a FREE performance audit ahead of Black Friday so you’re prepped!

December is my busiest month of the year (and every year, it gets even more hectic). Because Meta's loss is my gain. Black Friday ads were a trainwreck this year. So bad that people needed to lean on Candy Crush ads just to keep from going under. Ad campaigns are just not what they used to be. More people are competing for ad spend (the recent election didn't help)... Consumers aren't as click-happy as they were 5 years ago... And Meta now has far LESS data to work with, thanks to privacy changes. If you just got your teeth kicked in by a disappointing BFCM... It's time to get OFF the meta ad hamster wheel. You are reliant on a growth engine that no longer works... When you COULD be getting the majority of your revenue from organic SEO traffic. I've been having calls all month with people who have been left completely strung out by Meta ads and are ready for a change. If you want some change, too - I have good news: December can ALWAYS get busier for me... And organic traffic can ALWAYS grow faster for you... Send me a DM and let's get on a call.

Instant Forms on Meta are super buggy right now AND are also rearranging our questions by answer type... so the short answers and multiple choice are ordered together vs in the order of creation. This is ridiculous. With conditional logic and hyper lead qualification within the app, this has been an easy to implement solution for higher lead acquisition. But, not right now. It feels like I'm counting Florida ballots in a presidential election ensuring each question and answer aligns to the next question in sequence. If you know me at all, you know how much I advocate for this product within the ads manager. We're 2 days in and all of our resources have escalated our concerns and are aware of issues we're facing. Not sure if anyone else is facing this but we're overseeing 6 figures/ month on these campaign types and hours of broken aspects of what's a HIGHLY promoted product is causing potential inefficiencies thousands of ad spend. If this stuff has to happen, let it be now and not during October and ESPECIALLY not during November's BFCM paid ads blood bath. I'm venting here hoping Murphy's Law leads to it being a fluke and instantly fixing itself rather than remain a persistent issue.