Alex Herzlinger’s Post

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VP Sales & Marketing | Chief Commercial Officer | P&L Owner | Entrepreneurial Commercial Leader | Passionate about MedTech

Last week I had the privilege of helping Halle Tecco, MPH, MBA with her HMS course with a guest lecture on MedTech Innovation. We looked at examples of popular MedTech innovation through a 2x2 matrix of stakeholder alignment and patient impact. 🧑⚕️ Patient Impact - what are the short and long term benefits for the MedTech innovation for patients? The most important aspect of innovation. ✅ Stakeholder Alignment - how well does this MedTech innovation align with the goals and incentives of key stakeholders in the adoption process - administrators, clinicians, industry (competitors and partners), and payors? An example we used for high patient impact and high stakeholder alignment - drug eluting stents. Strong clinical evidence, works with existing procedure, reimbursement in place, no significant changes to clinician practice or hospital operations. An example for high patient impact and low stakeholder alignment - deep brain stimulation. Amazing patient benefits. High cost, required a new procedure with extensive supplementary equipment and no existing reimbursement framework when it was introduced (kudos to the pioneers of DBS for persisting through the challenges to launch an impactful innovation). I had a good one for low patient impact and high stakeholder alignment - I'll leave that for another post :) What are your examples for technologies with high patient impact and high stakeholder impact? How about low / low? 👇 Drop your thoughts below and give Brandywine MedTech Consultancy a follow for a case study on a technology with high patient impact that we are preparing for high stakeholder alignment at launch. #medtech #innovation #patientimpact

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Halle Tecco, MPH, MBA

Board Member, Adjunct Professor, Healthcare Optimist ✨

1mo

Thank you for joining us for a very informative lesson on med tech!

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