Alex McCann’s Post

Today my brand feels like this little guy. Small but sharp, able to grow anywhere. You might have looked at this cucumber and made a few assumptions. That is your brain working to figure out this fruit's brand. (Yes, cuc's are fruit!) That is exactly how we think of all brands. We search for what's relevant to us. If we don't find it. We start making things up. When your customers need to make up your brand's story, it might be because there is a void they're trying to fill. Use your brand story to fill in the gaps and provide those details customers need. How does that work? Your brand story works to relate your brand to the customer using a proven framework. That framework is so relatable, peoples' brains know what to expect next. Without it, people will start guessing all sorts of things about your brand. And I promise, they'll guess wrong. Until next time, Brand Uniquely.

Build a brand that not only stands out but also stands for something greater. In today’s world, consumers are more aligned with brands that have a clear purpose and mission. Ask yourself: - What does your brand stand for? - How does your mission resonate with your audience’s values? When you align your brand’s mission with what truly matters to your customers, you’re not just selling a product—you’re creating a movement. Take the time to define your brand’s purpose clearly and communicate it consistently. This is how you build a brand that lasts and makes a meaningful impact.

𝐁𝐮𝐢𝐥𝐝 𝐚 𝐯𝐢𝐫𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 One difference between ordinary brands and outstanding organizations is the power of their brand. To be build a valuable brand, spend resources to: 1. Tell relatable stories 2. Become recognizably different 3. Develop credibility and consistency 4. Think long term This explains, why the most recognizable brands, enjoy the most patronage, due to their ability to build trust, consistency, reliability, and the emotional connection that they have established over the years. According to research, 71% of customers, claim they will always return to patronize a brand that they trust. In the business world, trust is a currency. That is why most Big brands, take complaint seriously and have created a system that guarantees good customer experience. There is so much advantage in building a reliable brand, which includes the ability to : 1. Earn the customer loyalty 2. Attract lucrative business deals 3. Become the customer first choice Most outstanding brands, makes effort to become successful from the onset. That is why, they create systems that will make them to be known for their innovation, quality, emotional connection, shared values and responsibility. ━━━━━━━༺༻━━━━━━━ Follow 𝙄𝙨𝙖𝙖𝙘 𝙉𝙬𝙖𝙣𝙮𝙖𝙣𝙬𝙪, to convert your frustration into greatness, your weakness into strength, challenges into opportunities, and pain into gain.

I did one very specific thing to build a magnetic brand.   1st – What does being a “magnetic brand” even mean?   A magnetic brand is not a “buy my shit” brand. It’s not just bullet points of what your service provides or does.   No.   It’s bigger. Like WAY bigger. A magnetic brand is a brand that 💃🏻 Moves people, 🪩 Energizes people, 😆 Excites people   It’s a brand that is a full-body, hell yes, I chugged the Koolaid kind of brand. So how do I ensure I’m continuously building a magnetic brand?   👑 I focus on building a movement.   Not just services, not just products, not just results.   ✨ A GD Movement ✨   And that means letting myself be BIG ENOUGH, vulnerable enough, open enough to magnetize the kind of people who want to be a part of that.   So if you’re struggling with your brand – whether that’s low passion, static growth, or slowed sales, don’t just try again without making changes.   Clarify and LEAN IN to your movement.   Know someone who needs to hear this? Send on the message, everyone can use an inspirational energy boost ✈

Is your brand marketable, or is it truly magnetic? There’s a difference between trying to attract and simply being attractive. One bends to the market, while the other has the courage to carve a distinct path. Both approaches can "work," but only one has the power to transcend the moment and create something enduring. Sure, fitting the mold feels safer, but having the guts to be uniquely yourself — to refuse to blend in and instead stand tall in your authenticity — is a risk worth taking. It’s not just about what the market wants, but about what you have to offer that the market doesn’t yet know it needs.

🛖A brand must creates a sense of ታማኝነት and ቤተሰብ. Win-win situation is not about having a good product. It’s the process of coming up with a master story, or a compelling story that customers can identify with their own norms, and that brings them together in one cause. Hence, your brand should be meaningful more than a mere exchange; it should be a brand that creates a sense of loyalty and a family. I have a Question for you🫵: 🤔What is that one thing that your favorite brand does which makes it seem like you’re part of it? Post your thoughts in the comments section below! Coming soon…

Becoming a cult brand is a goal for many companies, but it’s essential to approach it correctly. Brands should focus on becoming their best version instead of trying to be the next big thing. This means identifying their strengths and weaknesses, listening to their customers, and committing to their values. By doing so, brands can build a loyal following of customers who appreciate and advocate for their brand, ultimately making it successful.

Well said! Today, branding needs to focus more on who you are and what you believe in. People want to connect with brands that share their beliefs and values. This means thinking about what you stand for and are passionate about, not just what you make. Focusing your story and identity on who you are and why you matter.

What if branding was less about distinguishing products and more about igniting belief? Too often, businesses focus solely on their products as the heroes of their stories. The problem is they are overlooking the deeper role of the brand itself. There's a misconception that a product will 'sell itself.' It's the brand that infuses these products with meaning and value. This transforms a simple transaction into an alignment of values between brand and consumer. You elevate the product from a commodity to a symbol of shared ideals. How does your brand encapsulate its ethos within its products? Are you merely selling something, or do you actually stand for something? wearemotto.com

When you think of a reputable brand like Culver's or Nike, what comes to mind? A ButterBurger or chocolate custard? A brand is more than just a product; it exists in your mind. It’s your perception of a company, product, or person. Yes, YOU are a brand. Think about the brand you want to be: kind, patient, truthful, friendly, reliable. What are ways you’re building your brand?