Alex Rast’s Post

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Co-Founder at Commerce3D | Virtual Product Photography & Video for eCommerce

Extra costs are the main reason for abandoned carts 🛒⛔ Just as free shipping can encourage a purchase, extra shipping costs can discourage it. Baymard Institute surveyed more than 2,000 US adult online shoppers on their buying experience. They found that extra costs caused 47% of abandoned carts, by far the leading blocker to an online shopper completing their checkout. The top 5 reasons for abandoned carts are: Extra costs too high (47%) 💰 Required account creation (25%) 🔐 Slow delivery (24%) 🐢 Lack of trust with credit card info (19%) 🔒 Complicated checkout process (18%) 😩 Offering clear and upfront pricing information, allowing customers to check out without creating an account, providing fast delivery assurances, and simplifying the checkout process can significantly decrease the likelihood of shoppers abandoning their online carts before completing a purchase. #ecommerce #onlineshopping #customerexperience #conversionrates

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