Alex McEachern 💎’s Post

View profile for Alex McEachern 💎

Brand | Retention | Ecommerce

Want better reach? Talk to less people. It sounds counterintuitive but hear me out. You can reach more people by speaking to smaller groups more specifically. Each message resonates better, and each sliver of the market you carve out is smaller in isolation, but the sum of all those slivers will add up to more than a broad strokes approach. It also doesn't need to be difficult. Andrew Faris and I are discussing how to get specific through the entire funnel: 📐 How to find the right creative angles 🚀 How to keep velocity high 👩💻 Creating funnels for specific value props and personas ⭐ Using reviews to inform your bets 🌪 How to create funnels with the same velocity you create ads Give the full episode a listen on your fav podcast player or on YT by searching "FERMAT Fridays"

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