Feadship gives up its stand at Monaco Yacht Show
Feadship of the Netherlands has decided to give up its stand at this year’s Monaco Yacht Show. The Dutch superyacht builder is one of several that traditionally has a stand on the central strand of the T-Jetty area of the show.
In a statement, Feadship told IBI: “Indeed we will not have an exhibition stand in Monaco. In a strategic move that redefines the traditional exhibition approach, Feadship has decided to forgo a conventional stand presence, opting instead for an exclusive showcase of its exceptional yachts and a thoughtfully curated hospitality lounge.
“The featured Feadships,” the statement added, “will take centre stage, accentuating their groundbreaking design, innovation, and impeccable quality. The decision to forego a traditional stand underscores our dedication to highlighting the essence and brilliance of each Feadship creation in a more relaxed and engaging setting.”
Feadship states that: “Furthermore, this move aligns with Feadship’s sustainability objectives. Feadship reduces its environmental footprint by eliminating the need for extensive construction and dismantling associated with a traditional booth and will focus on the hospitality area of the yachts on display.”
Although not mentioned as a reason, the ever-rising cost of exhibiting at Monaco is understood by IBI to be a source of increasing concern among some of the leading exhibitors at the show. A source close to such exhibitors and the show organiser has suggested that the action by Feadship may lead to others following in its path.
Other superyacht builders that share the T-Jetty stands are Lürssen, CRN, Damen Yachting, Vitters, and Oceanco among others.
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Owner, Thraki Yacht Painting GmbH
1moSee you tomorrow gents