Ali Md Yousuf’s Post

Influencer marketing is on a growth trajectory but everyone seems to be hung up on the follower number. SME's are looking to rope in influencers with million followers or want celebrities on board, however that strategy isn't right for everyone. Nano and micro influencers are the most underrated influencers online. We need to understand that a good strategy with multiple nano and micro-influencers can have a larger influence demographic as compared to a single big influencer. With a clear defined target audience we can make multiple waves online instead of a single spike for long term brand recall. Discover how a targeted influencer marketing campaign skyrocketed sales for a popular mattress brand during their special weekend sale! 🚀 By collaborating with 15 influencers, this brand reached over 69,000 people organically, drove 29,000+ engagements, and increased their follower base by 2,800 in just one weekend. Find the link to the case study in comments

Nigeria boasts a thriving social media scene, and influencer marketing is a powerful tool for businesses to tap into this engaged audience. Here's how Nigerian businesses can leverage influencers to build brand awareness and drive sales: 1. Find Your Niche Influencers: Forget about follower count. Focus on engagement and niche alignment. Partner with influencers whose audience reflects your target demographic and interests. Think fashion influencers for a clothing brand or tech influencers for a mobile app. 2. Authenticity is Key: Nigerians connect with genuine recommendations. Choose influencers who love and use the products they promote. Avoid forced partnerships - your audience sees right through it! 3. Go Beyond the Big Names: Micro-influencers (5k-15k followers) often have highly engaged audiences who trust their recommendations. Partnering with several micro-influencers can be more effective than a single big-name influencer. 4. Platforms that Pop: Consider which social media platforms best suit your target audience and brand message. Instagram is great for visual products like fashion, while Twitter thrives on trending topics and quick discussions. Explore platforms like YouTube for in-depth product reviews. 5. Think Beyond the Post: Influencer marketing goes beyond a single Instagram post. Partner on engaging content like giveaways, contests, or interactive live sessions.

Effectively Collaborating With Influencers Imagine this: If you only went to the gym once or twice a year, would you achieve your dream physique? Certainly not! It requires consistent and long-term dedication to attain such results. The same principle holds for influencer marketing. Engaging with an influencer sporadically for isolated posts or specific campaigns won’t likely lead to significant interest or engagement for your brand. No way! Even reputable influencers would find it challenging to persuade their audience to invest in your brand with just a few sponsored posts. This all boils down to the key theme in influencer marketing: authenticity. Your target audience will truly engage with your brand only when they regularly see authentic content from influencers they trust.

How much do South African influencers earn per post? South African influencers are becoming powerful voices in marketing, with earnings reflecting their growing impact. The newly-released 2024 South African Influencer Benchmark Report has detailed the value local influencers bring to brands. The price of a single Instagram post can range from R2 693 for nano influencers to over R17 667 for celebrity accounts with millions of followers, writes BizCommunity. This report, based on insights from 560 influencers, sheds light on the financial landscape of influencer marketing in South Africa. #influencermarketing https://lnkd.in/g_bVx-mS

Do you know Influencer marketing can be a game-changer for your brand, but are you using it effectively? 🤔 What I’ve noticed, and that has become rampant for a couple of years now, is how many businesses fall into the trap of choosing influencers who promote a wide range of products and services. While these generalist influencers can bring in some customers, they might not be the right ones for your brand. If you want to get the most out of influencer marketing for your brand, concentrate on influencers in your niche. These influencers have a dedicated audience that trusts their opinions and recommendations in your specific industry. This means when they promote your product, it's reaching people who are genuinely interested and more likely to convert into loyal customers. Don't dilute your message by partnering with influencers who promote everything. Dear Brand Owners, It's time to rethink your influencer marketing strategy. The game has evolved, and so must your approach.

Believe it or not, there are over 127 million influencers in the world. That’s 127 million influencers competing for the same pool of likes, comments, fans, and fan loyalty. That’s serious competition. But, sometimes, the best tip is the most simple.. Mark Pearson, VP of Loyalty and Interactive Marketing at BI WORLDWIDE, one of the largest influencer marketing firms, says “true loyalty” stems from “the creation of a relationship with your consumer base that is as personal as possible.” We repeat, “as personal as possible.” When influencers are as personal (and authentic) as possible, this unlocks the ability to: - Connect emotionally - Build communities - Create exclusivity - Maintain brand consistency This keeps fans coming back. It makes fans crave and love your content. Are you in? Level up your creator brand–Fanmire’s just a click away.

✨ Bigger isn’t always better! Especially in influencer marketing. ✨ Ever noticed how some influencers with fewer followers have audiences that are way more engaged than those with massive followings? Turns out, that’s no coincidence! In fact, we’re here to spill the tea on why having 10,000 genuinely invested followers might just be the real goldmine 💰 for influencers AND brands. Here’s what we’re talking about:  👉 Engagement trumps follower count—every single time.  👉 Smaller influencers? They’re more authentic, less ad-heavy, and their followers can tell.  👉 Brands, take note: working with micro-influencers = better ROI. Think 4-5X returns! 🔥 If you’re looking to understand why the “10K” mark is where the real value lies and how Unpixel can help you make the most of it…this one’s for you. 📲 Follow the link below and dive into the details in our latest article—trust us, it’s a game-changer! https://lnkd.in/gr-uVY7f P.S. Would you still prefer to have 100K+ followers?

Why are brands willing to shell out big bucks for influencer collaborations? Influencer marketing has become a powerhouse strategy for brands aiming to connect with their target audience on a more personal level. Let me tell you why - 1. Authentic Connection- Influencers have built trust with their followers over time, making their recommendations feel more genuine than traditional ads. 2. Targeted Reach- With influencers often specializing in specific niches, brands can precisely target their desired demographics, ensuring their message reaches the right audience. 3. Purchasing Power- When consumers see influencers they admire endorsing a product or service, it provides social proof of its quality and value, influencing their purchasing decisions. While the investment in influencer marketing may seem steep, the benefits it offers in terms of targeted reach, authenticity, and engagement make it a worthwhile strategy for brands looking to stand out in a crowded marketplace. Are you leveraging the power of influencer marketing for your brand?

Stop working with influencers! Well, not all of them. Think strategically about choosing the right ones. You’ve probably heard that influencer marketing is all about big names and huge follower counts, right? But in 2024, nano-influencers (1K–10K followers) are making the biggest impact. Let me explain why: These “small” influencers boast engagement rates as high as 55.61% and are redefining what it means to be influential. Here’s why brands are starting to prioritize them over mega-influencers: Take Zilla, a reptile product company, as an example. On their TikTok campaign they chose 18 nano-influencers with no prior brand deals to focus on authenticity. The result? ↳ 9.2 million views ↳ 58,000 paid clicks ↳ An efficient CPM of just $11 Nano-influencers win with trust and authenticity. Their followers often know them personally, making them perfect for building genuine, meaningful connections with brands. They also: ↳ Offer high engagement at a low cost ↳ Connect through authenticity, not follower count ↳ Diversify your influencer strategy, boosting engagement and trust If you’re looking to maximize ROI, nano-influencers might just be the perfect partners for building authentic, impactful connections.

How can you leverage social media influencers to improve your brand's visibility and impact? Discover the essentials of influencer marketing! 👤 What is Influencer Marketing? Influencer marketing leverages the popularity of individuals, often celebrities or industry experts, to promote brands and products on social media platforms like Instagram and TikTok. 💸 Investment in Influencer Marketing Brands partner with influencers to tap into their audience, offering compensation through payments or free products to gain visibility and promote their products. 📈 Impact on Consumer Behaviour Influencers have loyal followers who can significantly impact consumer behaviour and brand perception, making them valuable for targeted marketing efforts. 🎯 Targeted Audience Advantage Brands benefit from influencers' dedicated followings, reducing the need for extensive market research and enhancing brand awareness through targeted reach. 🔍 Building an Effective Strategy Creating a successful influencer campaign involves understanding various influencer types and strategically integrating them into your overall marketing plan. Comment below on how influencer marketing has impacted your brand's strategy or share your favourite influencer success story! #InfluencerMarketing #DigitalMarketing