Ali Hassaan’s Post

I switched one of my client's accounts to bid caps. Here's what happened after 73 days: Total sales increased by 351.70% Ad spend increased by 64.93% ROAS increased by 1209.68% What did I do? I firstly turned off all traffic ads - they were leaching all of the ad spend with nearly minimal sales. I then created a broad CBO featuring one ad set with the best-performing creatives. I then worked out WHY they were winning and made a separate 3 ad sets with different variations of the winners I set the bid at +20% of my average target CPA. I was then able to have the daily budget at 20x Target CPA This allowed the campaign to fluctuate on a daily basis - notably Sunday having the most sales/spend Bid Caps allowed us to avoiding bad spend, even to some ad sets not getting any daily spend. For at the start of April we had a very low spend day I have able to heavily reduce marketing spend, minimised volatility and severely increased how many sales we're getting by optimising correctly with Bid Caps If the client was to stay with the Traffic and Lowest cost ads they would still be seeing massive leakages

Is your ROAS target properly aligned with your advertising budget? Let's consider a practical example: -> Investing $50,000 per month with a ROAS of 3 generates $150,000 in revenue, resulting in a $30,000 profit (20%). -> On the other hand, investing $200,000 per month with a ROAS of 2.5 produces $500,000 in revenue, leading to a $50,000 profit (10%). Even with a lower ROAS and narrower profit margins, you still achieve: ✅ Higher total revenue. ✅ Greater customer acquisition. Don't forget to match your ROAS goals with your ad spend!

Don't use ACOS to measure profits Use metrics that tell you the full picture I have seen many sellers making this mistake, and tracking their profits with ACOS. This metric only tells you the performance of your advertising campaigns. So how do you track it? We have more things than just ad sales. You need to see total sales to know the real cost of advertising, and there is only one metric that combines both and it's TACOS. Knowing TACOS is essential to track the performance of your account. This could sound pretty basic, but I have seen many clients that don't track TACOS, and it's ok, we are here to learn every day. You can change TACOS = AD SPEND / TOTAL SALES to another formula with more variables involved, so you know where to improve your account, but it's for another post. How do you calculate your TACOS? P.S. Do you think the images DALL.E creates are useful?

You (or your media buyer) is missing the plot... Ad spend's purpose is to turn attention into future revenue, not minute-by-minute ROI. #facebookads #digitalmarketing #dtc #brandmarketing #ecommerce

🔍 Curious About How to Calculate ACOS? Here’s a quick guide: Ad Spend: Total amount spent on advertising. Sales from Ads: Revenue generated directly from those ads. Formula: ACOS = (Ad Spend / Sales from Ads) × 100 Example: $200 ad spend & $1,000 sales = 20% ACOS. Understanding ACOS helps optimize your ad spend and improve ROI. Ready to dive into the numbers? #AmazonPPC #Ecommerce #Marketing #ACOS #DigitalMarketing

Adding TargetCPA bidding to your advertising strategy is a great way to automate costs and maximize conversions, ensuring that your ad budget is spent wisely, within the average values of each conversion. We’ve talked about this great feature in the past, however, we never fully showed you the real magic. So maybe, it’s time!👇🏆🔮 https://lnkd.in/dHbWJcSu #GoMondiad #AffiliateMarketing #DigitalAdvertising #TrafficSource #AdCampaign

Are you facing a rising CPA despite all your efforts? This ad angle will do the trick. In this video, our Founder explains the power of founder video ads and shares best practices to get it right. We’re testing this format across all of our brands and we’re seeing fantastic results. These ads work so well because they bring authenticity and who’s better to talk about your product than the one who created it? DTC Founders, do it, jump in front of the camera, follow our advice, and see what happens to your CPA. 📉 Pro tip: Have fun recording it! #dtc #performancemarketing #ecommerce #facebookads

For one of the clients I did these 5 things to go from 2k spend to 7k daily spend for one of the Ecom clients in just a month since taking over > while increasing their ROAS from 1.6 to 2.4 Check these 5 simple but efficient steps you can replicate for your store: 1. Fixing all the gaps & better decision-making I started doing proper optimization Both on the ad set and ad level, verifying the date with a 3rd party tracking software I also identified early indicators KPIs based on the historical data so we can minimize the losers earlier 2. Restructuring the ad account I gradually implemented my structure Started relying mostly on broad and winning interest stack Also, ASC played a massive role, both in % of the overall budget and the performance Introduced DPA campaign for rtg based on the GA time-lag data 3. Ads I found 8 winning ads from the past 6 months and started running them on prospecting while using post ID That enabled us to lower CPC drastically as social proof was carried in all the ads no matter in what ad sets they were running I also did a deep dive that resulted: 4. New angle ideas The messaging was pretty vague before Once started using words in ads our customers are using when explaining the product Prospects started to resonate with our ads even more We even incorporated that into their website 5. Testing framework I started testing using the isolation effect with ads grouped by angle & testing multiple variations of that concept/angle per ad set in ABO FB usually would find 1-2 new winners, and then I took post ID and started running in ASC If you are spending at least 50k/month on FB ads and want the same strategy implemented in your business, DM me or apply below to see if we are a good fit: https://lnkd.in/dqRgfMQi

Ad spend destroying your profit? Here's how to fix it TACoS = Ad Spend ÷ Total Sales. If spend is high and sales aren’t following, it’s a red flag. Quick Fix: cut the losers! > Find the campaigns burning cash without sales > Find the keywords with spend and 0 sales > Find the product variations that aren't converting > Find the placement percentages overspending > Find the high ACoS keywords with no impact on rank This is the fastest way to drop TACoS and boost profits.

Claim your $100 FREE advertising voucher today using code OCT24 and get your listings in front of active buyers. Don’t miss out on a smarter, geo-targeted way to drive results. Click to start now! https://lnkd.in/gEbscWik #HousingMarketAds #HousingMarketGroup #HMG #MikeSchuett #RealEstateMarketing #RealEstateLeads