Allie Haake Communications reposted this
Communications Strategist | Media Relations Specialist | Journalist-Turned-PR Pro | Founder and CEO, Allie Haake Communications
Always a pleasure working with the Michael Stefanov on coverage - in this case a piece in the works for a few weeks as Michael put some trips with the AETHER Anders Rain Jacket in, testing the seam-sealed, waterproof outerwear in the wild (and all the rain we've gotten in NYC past few days 💪🌧️) "I’m obsessed with the Anders rain jacket from performance-meets-lifestyle stalwarts Aether," Michael says for men's lifestyle outlet InsideHook. "Not overtly technical-looking, this parka is waterproof, wind-resistant, seam-sealed and breathable without screaming 'outdoor tech.' Slightly oversized with a flawless drape, it’s ideal for moderately chilly, wet weather. Sleek and streamlined, this parka is the perfect fusion of form and function." Worth a read in full for the deets - plus Michael's unique perspective into the history of style - via the link below.
"I own more parkas than I care to admit. It started in college when I discovered Oasis and quickly realized the band offered much more than timeless tunes — they embodied a swagger, much of it punctuated by those iconic parkas. However, Liam Gallagher didn’t invent the parka’s countercultural cool; that credit belongs to the scooter-riding rebels of 1979’s Quadrophenia, who turned surplus military fishtail iterations into symbols of rebellion and rock ‘n’ roll." "Practical yet packed with attitude, the parka became an emblem of stylish defiance. Now, with ’90s Britpop enjoying (another) resurgence, it’s no wonder the parka is having (another) moment. For me, it has never gone out of style. Zipped up for mystique, hooded against the elements or worn open to add effortless panache to any outfit, a classic parka is a wardrobe staple, and you should own at least one. Let’s dive in." Please enjoy my In-Depth Ode to the Parka for InsideHook! AETHER Apparel Allie Haake Stone Island CELINE Alpha Industries, Inc. Rains Straight To Hell Apparel Goldwin, GOLDWIN INC. Barbour
