Allison A. Sanders, MBA, MSW’s Post

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Brand Strategy and Management | Ex-Humana | Ex-Johnson & Johnson | Corporate Wellbeing Advocate | Board Member | UNC Alum | Wake Forest Alum | Speakeasy Anthropologist

🚀 It's Here! 🚀 After countless hours of research, focus groups, carton and label design, sell-in story creation, line reviews, and campaign briefs, I’m thrilled to announce the launch of Rohto Dual Light Relief! 🎉 This award-winning, latest innovation has been a labor of love and creativity. It’s more than just an eye drop—it’s a game-changer. Rohto Dual Light Relief is designed to protect your eyes from sunlight to screen light, ensuring your corneal cells stay shielded from damage. 🌞💻 And let’s talk packaging—this product stands out with its metallic finish, making it pop on the shelf and catch the eye of every shopper. It’s not just about function; it’s about making a statement. Why settle for ordinary when you can bring something extraordinary to the market? For a deeper dive into this groundbreaking product and to see the full press release, check out the article linked below. 📄 I'll be sharing the fun campaign that goes with this innovation tomorrow! #Innovation #ProductLaunch #EyeCare #PackagingDesign #Rohto #DualLightRelief #EyeHealth #Marketing #ProductDevelopment #Marketing

Allison A. Sanders, MBA, MSW

Brand Strategy and Management | Ex-Humana | Ex-Johnson & Johnson | Corporate Wellbeing Advocate | Board Member | UNC Alum | Wake Forest Alum | Speakeasy Anthropologist

4mo
Lindsey Rae Zellner

Designer specializing in product & surface design, packaging, branding and innovation

4mo

Yayyy! this is amazing!!! 👏👏👏

Anthony DelleCave

Managing Director at The BAM Connection

4mo

So proud of the work we accomplished together in bringing Dual Light Relief to the world supported by the #FearNoLight creative campaign! You are a truly talented and inspiring partner.

Congrats!! I know how hard you worked on this!

Vajitha Ghouse

Leadership Development Expert | Personal Branding Strategist for Leaders | Speaker & Trainer on Cultural Transformation | Spearheaded Talent & Culture Change Strategy for 65,000+ Workforce

4mo

Congratulations on this launch, Allison! I can imagine how much labor goes into the whole process. Kudos to you and your crew.

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