Allyson Clements’ Post

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Marketing Consultant | Nonprofit Growth Expert

Here's a few of the ways I've learned to build relationships as a social media manager: Engage authentically: Respond to comments, messages, and mentions to show your audience that you value their input and are listening. Share valuable, but GENUINE, content: Provide helpful tips, industry insights, and entertaining updates that resonate with your audience's interests and needs while showing that you are a real person who utilizes these resources yourself. Be personable: Show the human side of your brand by sharing behind-the-scenes glimpses, employee spotlights, and stories that humanize your business. This is where you let your audience see your personality! Encourage conversation: Pose questions, conduct polls, and solicit feedback to spark meaningful discussions and foster a sense of community. But not generic "what's your favorite pizza?"- be REAL and ask REAL questions that the responses can provide rounded perspectives for the followers. Show appreciation: Acknowledge and thank your followers for their support. This effort can go a long way and the way you do this should be specific to how your followers engage with YOU. Analyze and optimize: Regularly track metrics and insights to understand what resonates with your crowd and refine your social media strategy accordingly. By implementing these strategies, businesses can cultivate authentic connections, foster brand loyalty, and ultimately drive meaningful results on social media. I've seen it happen!

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