A few months ago someone told me they would never consider 'a fractional COO because it's basically a lazy VP Ops' 😂 I really appreciated the honesty! But let me clarify a few things: 1️⃣ A Fractional COO is 𝒏𝒐𝒕 for everyone. For example, if you have a very aligned, organized, and strategic founding team, or if your founding team has worked together successfully in the past. You may not need a COO as you are able to replicate what you did in the past to drive performance. 2️⃣ A Fractional COO is 𝒏𝒐𝒕 a COO or a VP Ops. For the most part, we don't work day-to-day in the business. We don't own responsibilities fully end-to-end (for the most part). We come in to solve a specific problem. For example, you just raised a big round and your investors want you to scale at the speed of light. A fractional COO may come in to design your hiring plan, implement a new tech stack, and map out more efficient workflows. 3️⃣ The title COO is very vague. It can mean so many different things, and that's the same with a fractional COO. Some focus more on optimizing your financials, others on structuring your GTM. For me, 𝐦𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫 𝐢𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞. 4️⃣ The engagements vary as well. As mentioned above, we generally don't work in the business day-to-day, but sometimes that happens. We can be full-time, part-time, or project-based. Sometimes that changes over time as well. Many fractionals I know end up building very strong relationships with teams and join them full-time. But mostly, we're more than happy to hire our replacement and end the engagement. For some people, it's not ideal that the role of a fractional COO is so unstructured, but for others, that is exactly what they need. When you have a team full of people with defined roles and responsibilities, in times of growth it's ideal to have someone who can move around, be flexible, and slot in wherever is needed. I hope this helps clarify this a bit, and if you're interested in learning more about hiring a fractional COO, shoot me a DM 📩
Absolutley love this! Very insightful and really resonates. Wheels are turning ✨ Thank you Faye Almeshaan!
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7moReplace Fractional with Quasi COO? Problem solved.