In a recent conversation with our General Manager Jérôme Dandrieux I asked a key question: "What word can inspire us to achieve our mission?" The answer was clear and powerful: “excellence” !
But what is excellence?
Excellence is the foundation of everything we do in SWAROVSKI: it sets us apart and drives us to always exceed expectations, both our own and those of our customers.
As luxury brands change, it's important to understand the difference between perfection and excellence.
Perfection means everything is flawless, but then it's done.
Excellence, however, is an ongoing journey to be flawless. It’s about looking forward, which is where luxury brands should focus. Excellence is a manifesto for the future, guiding us to innovate and evolve continually.
In the luxury world, excellence means creating unforgettable experiences and high-quality products. It's the genuine smile, the careful attention to detail, and the ability to know what our Customers want before they do.
Excellence is about building an emotional connection and creating positive memories that make customers return, knowing they will always get the very best because we set a standard that is above the rest.
Our mission each day is to show this excellence in every interaction, every service, and every decision we make. We aim to set new standards and be the best in the luxury sector.
Together, with commitment and dedication, we will keep pursuing excellence, growing, and shining!
[ pic : “Transparent Opacity” by Arik Levy - Swarovski Kristallwelten Wattens ]
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