AlphaTauri’s Post

Name: AlphaTauri on LinkedIn: In the "Shield" Campaign, Red Bull athlete and professional…
Uploaded: 2024-11-05T08:05:27.894Z
Duration: 2 min 56 s
Channel: AlphaTauri
Description: In the "Shield" Campaign, Red Bull athlete and professional snowboarder Jesse Augustinus puts AlphaTauri’s Winter jackets to the test in the freezing conditions of Åre, Sweden. Known for his podium finishes and unique style, Jesse embodies the combination of sport, performance, and fashion that defines AlphaTauri. Have a look at his story here https://win.gs/3CetvtQ

AlphaTauri

29,120 followers

In the "Shield" Campaign, Red Bull athlete and professional snowboarder Jesse Augustinus puts AlphaTauri’s Winter jackets to the test in the freezing conditions of Åre, Sweden. Known for his podium finishes and unique style, Jesse embodies the combination of sport, performance, and fashion that defines AlphaTauri. Have a look at his story here https://win.gs/3CetvtQ

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Transcript

My name is Jesse Augustinus, I'm 28 years old, and I'm a professional snowboarder. I guess it doesn't even really have a name, but I mostly write rails. Like particularly competing rail jams. I don't do that many competitions, but I do the really big ones. You get invited to those. You still show up and do your best and show your tricks. It's about meeting people, having a good time together. The whole Snow Brook community coming together. My father already knew how to snowboard before I started, just as being like a young child. I just like said like, ohh, I wanna try that. So I gave it a try and I noticed that I really enjoyed it. At the same time, they were building the Europe's largest indoor slope 10 minutes from my house, and it all kind of fell in place. I'm 28, started somewhere when I was 18, like snowboarding for 20 years, pretty much always aware of what I'm doing. I guess it's a mindset thing. Even if I do notice that something is going wrong, I know how it's. Going to go wrong. But it's funny because that's like pretty much the only thing in life where I feel like I'm in control of everything, you know? Never really being satisfied with whatever I do. You do good, but there is always something better you know we can do like a hard trick, but you know that they're still, you could still do it on a bigger rail, for example, or a longer rail or never really being satisfied. In my day-to-day life, it plays a huge role, but it also plays a huge role in snowboarding because we care so much for how our snowboarding looks and it goes hand in hand that the clothes we wear make make you look a certain way and the way you snowboard. So that's always been a been a huge part. I, I feel like most snowboarders really care for the stuff they wear and they're very aware of of what looks cool. What doesn't. I mean, especially coming like a lot of snowboard skateboard. And that's pretty much where trends get set these days. Our sport and skateboarding, surfing, for example, is one of the only sports that that has lasted that still has some rebellious culture to it. Well, yeah, fashion plays a huge role for me. Absolutely. The best dress people are the ones who make it look kind of effortless. That's how I try to how I try to make it look for myself. Clothes can give you confidence when you put something on and you just feel good and your whole day feels like it's going to go better, you know, whatever happens. You're ready for it. If you look good, you know, you feel like you look good. You put on something, feel like your day is gonna go better.

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