ALT TEX’s Post

“The Clothing Library is not just about building a business, it’s about reshaping an entire industry and rethinking our relationship with clothing. It is hard for sustainable fashion to compete in a world where fast fashion is more convenient, cheaper, and trendier. We need solutions that help even the scale.” A great example of an answer to the simple yet complex question in entrepreneurship-how can we make this better?

Would love to hear your thoughts: Title: "Luxury Reinvented Through Circularity: Turning Oversupply into Cultural and Sustainable Gold" "Only the strong survive; however, the most imaginative, innovative, thrive and shape the future". In an era when luxury consumers increasingly seek purpose, sustainability, and cultural resonance, brands face new challenges—especially with oversupply and the growing second-hand market. But what if oversupply was an opportunity? What if it redefined value through artificial scarcity, cultural relevance, and circularity? 1. Artificial Scarcity through Cultural Collaboration Brands like Hermès understand scarcity’s power. Imagine upcycling excess inventory into bespoke, limited-edition pieces through partnerships with cultural icons. These items can become artefacts, reflecting heritage while resonating with today’s consumers. 2. Circular Value-Driven Exchanges A "luxury swap shop"—where customers trade standard luxury goods for exclusive limited editions—could turn excess into value. Tailoring these exchanges regionally creates hyper-local relevance with global significance. 3. Hyper-Regional Modular Recycling & Upcycling Designing products for easy recycling and upcycling allows luxury brands to build circular systems. Regional variations reflecting local artisanship drive cultural relevance while keeping global luxury appeal. 4. Crafting Unique Sustainable Luxury Oversupply in the second-hand market is rising, but brands can own the space by introducing circularity. Imagine Birkin bags re-imagined through cultural collaborations, turning excess into prestige. Strategic Intents: Create scarcity by upcycling excess inventory into culturally significant collections. Foster value-driven exchanges, where customers trade old models for unique editions. Develop recyclable, modular luxury products tailored for regional relevance. Dominate the second-hand market by shifting focus from oversupply to bespoke scarcity. Conclusion: Luxury Reinvented Through Circularity By embracing circularity, brands can turn oversupply into sustainable opportunities. This strategy might offer a blueprint for potential long-term success in a world where consumers demand more—authenticity, sustainability, and cultural connection. Luxury is not just about products; it’s about the stories and values surrounding them. #LuxuryStrategy #Sustainability #CircularEconomy #Innovation #CulturalRelevance #GlobalLuxury #Craftsmanship #Leadership

The system and the math rule. Just three years ago, Renewcell ’s maket cap topped $1b on Nasdaq. That same year, it was named as one of Fast Company’s Most Innovative Companies in the world. The company raised equity fo finance a full sale #recycling plant in Sundsvall Sweden that ran on 100% renewable energy and was awarded RCS 100 certification. The company sold its Circulose fiber to Levi Strauss & Co.’s, Calvin Klein, ZARA SA, Tommy Hilfiger and Ganni A/S among others. H&M was also a customer, provideed Renewcell with a five year offtake agreement and invested equity in the company. The company’s ambition was to recycle more than 1.4 billion t shirts every year by 2030. Renewcell’s endline is “we make fashion #circular”….and they appeared well on their way. And yet, over the weekend, sadly, the courageous compay declared bankruptcy. ⭕️This announcement reinforces the reality that fashion circularity remains conceptually persuasive and practically no where. 🧮 Notwithstanding fantastical goals (e.g. H&M has committed to a fully circular model by 2030, adidas, Nike, Gucci, Crocs and many other #fashion brands tout their circular commitment and models, as well)…the technology, regulations, infrastructure and math don’t work. As long as virgin fibers are cheaper than upcylced fibers, innovative technology companies wil struggle. According to Paul Dillinger, Levi’s Head of Global Product Innovation, “Somehow, the civic engagement and collective understanding that it’s not just doable, but necessary, hasn’t permeated our collective social behavior.” Absent such a shift in zietgeist, different rule and incentives need to be enacted if fashion is to get beyond its current level of < 1% fully circular systems. (see: SSIR: "A Circle that Isn't Easily Squared" for more). Maxine Bédat Evan Wiener Randi Marshall Leslie Johnston Katrin Ley Livia Giuggioli Firth Rachel Arthur Matt Powell Sucharita Kodali Sarah Kent Alden Wicker Alissa Baier-Lentz Michael Beutler Eric Liedtke Bronwen Foster-Butler Kim van der Weerd https://lnkd.in/epq88pb7

Sad news on the sustainability front. But it's not one company that's going to save the industry. Its all the players, from the consumers who make purchases that support sustainable efforts to the brands who invest in making more sustainable products, and all the way up the supply chain. #jointhemovement #sustainability

The gold standard for any brand is the ability to transcend generations. A recent profile in Ad Week, saluted one such brand: Carhartt, “a hard-wearing industrial brand” with an appeal that spans “laborers, rappers and fashionistas alike.” From its inception, Carhartt created a line of clothing for men working in mines and on the railroad. Throughout its growth and success, Carhartt stayed true to its values, which trace back to the overalls Carhartt made with the input of railroad workers. From that interaction, when Carhartt decided to advertise its overalls, it could speak the language of working people. From then on, Carhartt has embraced this mentality throughout its product development. This is a mindset we at '47 also share. From the earliest days of our company, our foundational values of quality and attention to detail have defined all our products and our processes. Like Carhartt, we know that these values transcend demographics–and speak to quality-conscious consumers. This is what the pursuit of longevity and sustainability is all about. #BrandLegacy, #HeritageBrands, #BrandValues, #BrandIdentity

🌿🌎 Curious about the latest trends in international business within our industry? At Hand Matters, we're not just following trends – we're setting them! 💫Our mission is to redefine the fashion industry by prioritizing sustainability, ethics, and transparency. 💜 Our purpose goes beyond just creating stylish accessories; it's about making a positive impact on the planet and empowering communities. With each product, we strive to uphold our commitment to ethical production, fair labor practices, and environmental responsibility. 🙌 Our goal is to lead the way in sustainable fashion, offering high-quality items that are not only beautifully crafted but also ethically and sustainably made. From sourcing eco-friendly materials to supporting local artisans and communities, sustainability is at the core of everything we do. 🌍 Join us in our journey towards a more conscious wardrobe and a brighter future. Let's make sustainable fashion the new norm! ✨ Don't forget to check out our blog at handmatters.com, where you can learn more about the communities we work with, sustainable practices, product care tips, and much more! 📚 👜 #HandMatters #SustainableFashion #EthicalProduction 🌿🌍

Learn more about Sven and the process of creating the Shunya Wooler at https://lnkd.in/gnPvZiW5

Did you feel it? Tremors ran through the industry recently with the announcement of Renewcell's bankruptcy. And the angst among environmental advocates was palpable. Then, the finger-pointing started. Teeth were gnashed, and hands were wrung. Renewcell’s management took heat, as did their customers — the brands. Indeed, Renewcell’s hype seemed to have failed to live up to the realities of brand interest and suffered from limitations built into its supply chain. Ultimately, the company needed more time to perfect its product, processes, and access to the market. Sure, the environmental community was disappointed, but it was also a wake-up call to snap out of the sustainability echo chamber and reengage with our industry’s realities. Renewcell struggled with the Catch-22 many start-ups face in many ways: building a viable product while simultaneously creating demand. It’s tough. Renewcell may have failed, but that’s also the process in business: trial and error. Fail today to succeed tomorrow. It’s capitalism, folks. The apparel industry should learn from Renewcell’s experience and indeed bankruptcy. There’s a deepening tension in our industry between those who want to address many of its shortcomings and those who only feel compelled to change something, at least once they have to. And many fear government regulations … Please read the rest exclusively on just-style.com. #apparelindustry #textileindustry #usedgarments #recycling #reuse #sustainability #cotton #textiles #apparel #garments #waste 

My favorite kind of project - when innovation meets design! Had fun creating this color-blocked outfit for our Business Development star Nir Dvir's Pecha Kucha talk at Performance Days Munich. Each color block represents what we do at Twine - turning white thread into any color imaginable through our digital dyeing technology. A bit of creative storytelling through fashion - because sometimes the best way to explain innovation is to wear it! #CreativeDirection #BrandInnovation #PerformanceDays #FashionMeetsInnovation

What a summer it’s been! As we close this chapter, I want to deeply thank everyone who’s been part of BelloX.swe’s journey. To those who supported, collaborated, and believed in us—you’ve helped shape this dream into reality. This summer wasn’t just about launching fashion; it was about creating meaning, celebrating freedom, and standing for something bigger. BelloX.swe started from a very personal place. Growing up, I saw my mother and sisters struggle under restrictions that denied them the simple freedom to wear what they wanted. Fashion became my way to push back—to create a world where expressing yourself is a right, not a privilege. This brand is built on that belief, that everyone deserves to feel strong, seen, and proud of who they are. To everyone who’s walked with us so far—thank you. As we move forward, our purpose remains clear: to empower through fashion, to stand up for freedom, and to craft every piece with love and meaning. Together, we’re not just making clothes; we’re creating a movement. One that reminds us all that style can change lives, one story at a time. Here’s to the future, and to the difference we’ll make together. 💫 #BelloX #bello #bx #swe #summercollection #fashionwithpurpose #endofsummer ##ThankYou #FashionCommunity #EmpowermentThroughFashion #IslandStyle #FashionForChange #StyleWithHeart #Inspiration #Grateful #FashionMovement #OOTD #SelfExpression #SustainableFashion #Empowerment #UniqueStyle #DreamBig #WardrobeEssentials #ClothingWithPurpose #StandOut #StyleInspo #FashionStory #SupportSmallBusiness #MakeADifference