Altitude Marketing’s Post

At Pivotal Scientific, we have observed a deceleration in biotech sales. In response, many companies are reducing their marketing budgets; however, this is not the time to scale back on marketing investments. We recommend maintaining an annual marketing investment in the range of 2-5% of revenue, as a minimum, noting that the industry average typically falls between 5-10%. To drive sales growth, it is crucial to invest in marketing. Increased brand visibility in the marketplace directly correlates with higher sales. If you find yourself in a similar situation and are unsure of the best course of action, we encourage you to contact our team for consultancy advice on how to strategically allocate your marketing budget during economic downturns. info@pivotalscientific.com

Don’t rely on just one channel. A truly effective marketing plan needs to address both B2C (consumer-driven marketing) and B2B (referral-driven marketing). Why? In healthcare, referrals are just as critical as attracting patients directly. ➡️ Understand your care/service line: Where are patients coming from, and who’s referring them? ➡️ Know your competition: What gaps can you fill in the region? ➡️ Expand your referral network: Think beyond physicians. Look at surgery centers, urgent care facilities, long-term care facilities, and even payers. It’s not about throwing money at ads or billboards. It’s about building an ecosystem that creates sustained referral growth for your organization. Want help developing this kind of smart, integrated strategy? 📩 Let’s connect — we’d love to help your team grow strategically and effectively! https://bit.ly/4gfxh4H

Launching a new medical device in 2024? Here's my playbook for robust sales and marketing support: 1. Evaluate the sales cycle to determine required touchpoints for deal closure. 2. Assess all sales channels and outreach methods (social, email, paid, etc.) over the next 6 months. 3. Plan for upcoming events we'll be attending. 4. Review the current size of the sales team and potential for growth. 5. Develop a post-sales approach to support clients with business-building assistance. With these considerations in mind, I'm strategizing content creation to align with our objectives. Effective content planning shouldn't be spontaneous; it should be anticipatory, ensuring readiness pre-launch. This proactive approach simplifies device marketing, equipping sellers and clients with timely, relevant resources. Interested in learning more about our content strategy for medical device brands? Let's chat! #medicaldevice #medicaldevicesales #medicalmarketing #medicalmanufacturing #medicalequipment #medicalanimation

Curious Labs The timing of intel gathering is crucial to the marketing strategy of medical laboratories. Our competitive intelligence solution made extracting information from several data sources and knowing its positioning, Along with competition activities and potential niches to explore in the medical market. Genius Labs Our solution studies the information reported by the medical representatives and cross check it with sales and marketing expectations. Based on the analysis of the visits through the duration of the interview, doctors specialty, the representative route plan as well as the medical product concerned. The analysis allows the supervisor to rectify, optimise, monitor, correct and readjust his team's route, simply by using a tablet.

Calling all Healthcare and Tech Experts! 📣 Seize the chance to be a Panelist at NXUnite by Nexus Marketing! 🎙️ This panel webinar is dedicated to exploring the transformative impact of technology in healthcare operations. We're seeking potential panelists who are experts in healthcare technology, data management, and operational optimization. Share your insights, experiences, and best practices on how innovative technologies are reshaping healthcare operations to enhance efficiency, streamline processes, and ultimately improve patient care. Join us in discussing the latest trends, innovations, and strategies driving the healthcare industry forward through the power of technology. If you're passionate about leveraging technology to revolutionize healthcare operations and improve patient outcomes, we invite you to join our panel and share your expertise with our audience. Event Details: 📌 Event Title: "Tech-Driven Healthcare: Revolutionizing Operations for Improved Efficiency" 📅 Date: July 18, 2024 🚨 Limited panelist positions available! If you're interested, please get in touch, and we'll connect you with the NXUnite team. 👥 Know a Healthcare & Tech professional eager to seize this opportunity? Tag them here and help us spread the word!

Most marketing advice is worse than useless for specialists. It's actively harmful. I realized this after watching dozens of talented specialists struggle with generic marketing strategies that work beautifully for primary care - but fail spectacularly for specialized practices. The fundamental difference? The shape of trust. Primary care marketing is about building broad, initial trust. You need people to believe you're competent and caring enough for that first visit. This is what most marketing advice optimizes for. But specialist marketing requires transferred trust. Your potential patients already trust someone else (their primary physician) who needs to trust you. It's a completely different game. This changes everything: • Content marketing? Less about patient education, more about physician education • Social proof? Cases studies for referring doctors > patient testimonials • Network building? Focus on medical conferences > community events • Digital presence? Physician portals > patient portals The specialists who thrive aren't the ones with the best patient-facing marketing. They're the ones who understand they're really in the business of building professional trust networks. I've seen specialists waste years and fortunes on beautiful websites and patient engagement campaigns while ignoring the real lever: becoming the doctor that other doctors trust. Think of it this way: Primary care marketing is B2C. Specialist marketing is B2B2C. What's the most counterintuitive marketing lesson you've learned in your field? #Healthcare #Marketing #BusinessStrategy #MedicalPractice

Mastering healthcare marketing goes beyond strategy—it's about connecting with diverse audiences with varied backgrounds, building and maintaining trust and delivering value to everyone in your audience, all while remaining compliant. Not always an easy balance to maintain! We're not new to MedTech marketing; our experts have been working with hospitals and research clinics, device manufacturers, software developers and medical experts for years. We review some essentials to getting that delicate balance to medical marketing in depth in our latest post at the Kuno blog >> https://bit.ly/41hA4Gr

Here’s what’s going wrong with content in the rehab tech industry The medical equipment sector is one of the most traditional in terms of marketing It’s still door-to-door, firm handshakes, let’s meet up in our booth type of selling. And this is not a problem for sure The real problem is when you get confined to this type of marketing neglecting social selling and its impact on distributing your product. The justification for most leaders in this domain is that the decision makers are the ones attending the conferences and exhibtions where they get to influence them. True! But, what you’re neglecting is: 1️⃣Many customers don’t hover around in exhibitions— but they are on Linkedin the whole time 2️⃣There’s an overwhelming number of exhibitors, and your prospect forgets many of them by the end of the day— (but when they receive a weekly newsletter with insights from you I bet you won’t be forgotten) 3️⃣ Conferences and exhibitions are annual events but there’s nearly 0 chance that someone in business doesn’t check their Linkedin or email on a daily basis. 4️⃣The buying journey has shifted for people! Clients used to go to exhibitions to discover and learn, now they go with a checklist of companies they’ve already seen online. They have limited time and will neglect others 5️⃣Sharing culture, values, and stories behind the company are the new ads. Founder led marketing is booming and rightly so. Your clients want to hear from people behind the brand If you also believe that you should have online presence and want to start, send me a DM. Your company and product. My writing and content strategy skills 🤗 P.S: it’s what I do, I write content for founders, CEOs and executives in the medical rehab field. If that’s you but you’re not ready to start we can always connect and chat 😊

Marketing an organisation in healthcare can often be a two way sword.Exhibitions or events, provides a perfect platform to engage and promote your service to potential or existing customers.That may have little or no knowledge of your services.It gives you the perfect opportunity to answer questions and explain your offerings in person.Exposing you to the strategies of competitors and other services in healthcare.Although you creating awareness for your healthcare services, results of a exhibition are simply not guaranteed.Expenses like booth space and traveling to the venue could be costly, but the worst of all.Your business are exposed to your surrounding competitors, who would be able to see your target audience and what you offering.Regardless, however you decide to market your business, brand awareness is extremely important to increase revenue and to help you enter new markets.