Alvaro Berrios Digital’s Post

Name: Alvaro Berrios Digital on LinkedIn: #facebookads #targetingtips #digitalmarketing #facebookadvertising…
Uploaded: 2024-07-01T14:04:18.336Z
Duration: 45 s
Channel: Alvaro Berrios Digital

Alvaro Berrios Digital

4 followers

6mo

Is Facebook Targeting Dead? The Truth About Open Targeting vs Advantage Plus Targeting Why You Shouldn't Skip Advanced Options! 🚀 Discover how Facebook's 'Advantage Plus' targeting can take your ad strategy to the next level. Learn why it's more than just broad strokes—tap into the full potential of your ad campaigns. #FacebookAds #TargetingTips #DigitalMarketing #FacebookAdvertising #TargetingStrategies #FBAds #SocialMediaMarketing #DigitalMarketingStrategy #AudienceTargeting #FacebookAdsInsights #MarketingStrategy #DigitalAdvertising #AudienceSegmentation

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Now don't get me wrong, I use open targeting all time for my clients and we get really good results. I know we are in a world of war. Now the norm is using Advantage Plus targeting, which by the way, if you don't know what that is, you can go ahead and check out this video right here. But the short and skinny of it is that Facebook is going to go beyond your normal targeting options. So even if you tell it to target people who are fans of the outdoors, it's going to start with that, but then it's going to expand from there and go beyond that targeting option. So it's going to target people who are fans. Ohh, cars and people who are fans of anime and people who are fans of who knows what, right? It's gonna just go outside of that. And so people get impression that OK, well then targeting doesn't matter and so therefore I'm just going to do open targeting all time. But that isn't the case.

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