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Thrilled to share this, that I obtained Amazon Ads Retail Certification, which covers the core fundamentals like • Amazon Brand Registry • Seller Central & Vendor Central (in detail) • Retail Readiness • Types of Ads & Placements • Fulfillment solutions (and other different types) • Product Listing - ASIN, GTIN • Product Detail Page....and so on #amazon #amazonads #amazonadsretail #digitalmarketing #performancemarketing #paidmedia

🤓 𝐄𝐱𝐜𝐥𝐮𝐝𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐟𝐫𝐨𝐦 𝐜𝐚𝐭𝐚𝐥𝐨𝐠-𝐰𝐢𝐝𝐞 𝐁𝐫𝐚𝐧𝐝 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 🔸Amazon has introduced a new ASIN Exclusion feature in Brand Tailored Promotions, allowing sellers to exclude up to 100 parent ASINs from catalog-wide promotions. 🔸This feature offers greater control over sales strategies by enabling selective promotion management. 🔸𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐈𝐭𝐞𝐦 - Review your upcoming promotions and use the ASIN Exclusion feature to strategically manage which products are included, ensuring your promotions align with your sales objectives. 🔸For more detailed instructions, visit Brand Tailored Promotions. ⬇️ Tap the link to read more about this update! ✨ https://buff.ly/3LfbHQh #amazon #sellercentral #amazonseller #amazonsellers #amazonfba #amazonbusiness #VendorCentral #amazonnews #dailyamazonnews

🌟 Get Ready for Black Friday on Amazon ! 🌟 Mark your calendars! Black Friday is kicking off early this year, running from November 21st to December 2nd on Amazon . This is the perfect chance to explore amazing deals, discover trending products, and make the most of discounts that only come once a year! If you’re a seller, make sure you’re ready with optimized listings, competitive pricing, and sufficient stock to handle the sales surge. For shoppers, be prepared to grab deals before they’re gone! Let’s make the most of this season and boost our Amazon success! 🚀 #amazonseller #amazonfba #amazonbusiness #amazon #ecommerce #AmazonFBA #AmazonSeller #AmazonBusiness #ScaleYourBusiness #EcommerceGrowth #AmazonMarketing #SellOnAmazon #AmazonStrategy #BusinessGrowth #AmazonPPC #AmazonSales #ListingOptimization #AmazonExpert #AmazonBlackFridayUK #BlackFridayDeals #AmazonUKSales

Some anecdotal Prime Day results from conversations with assorted brands and agencies: Amazon reporting +13% overall Brands that ran a lead in promotion - sales results > 70% over LY with many claiming increases > 100% Brands that did not run a lead in promotion and focused purely on Prime Day - sales results > 30% over LY Brands that did nothing - sales ranged from mid-single digit decreases to mid-single digit increases Again, these numbers are purely anecdotal and gleaned from conversations. We ran lead in promotions and finished up 112% over LY. We’re currently running a few follow up promotions including retartgeting people who have items in their shopping carts. Early results are positive. Learning/Reinforcement - prepare, run both lead in promotions and follow up promotions. #amazon #amazonfba #amazonseller #amazonsellers #ecommerce #retail #primeday #amazonprimeday

I've heard from a number of brands, including our own customers, that it's challenging to get appointments with Amazon right now to get their products into Amazon facilities in time for Black Friday. It's creating a lot of angst as Amazon is a huge sales channel for these brands. Some are adjusting by doing the following 1️⃣ Switching from LTL to parcel to send inventory to Amazon centers. While this works, it can be cost prohibitive. 2️⃣ Shifting from FBA to FBM (fulfilled by Merchant). The upside is that they don't have to move their inventory as it will be shipped out of their own warehouse or 3PL. The downside is that FBM orders don't get the coveted Prime badge. 3️⃣ Shifting their focus and ad spend to other channels, including their own site, other marketplaces (walmart, target, costco), or social (tiktok shop) What are some other strategies?

Excellent tips for Amazon sellers here.

Many brands are under the gun to make quick decisions to ensure their Q4 on Amazon is still a success after yesterday's mass delisting notifications on Vendor Central. We can help! SuperOrdinary's strategic buy/sell model is all the things you've liked about 1P and none of the hassle that comes with it. Our model is all inclusive and fee-free. 📦 Bi-weekly purchase orders 🚛 Amazon FBA Prep 👨⚕️ Account Health 👮♀ Brand Protection 👨💼 Dedicated Brand Management 📈 World class Amazon advertising 📇 Direct access to Amazon SAS 💰 Improved payment terms over 1P 🚫 No hidden fees or chargebacks 📊 Actionable data and insights with our proprietary platform and in-house development team 🤝 A true collaborative partnership where brands retain the control over brand presence and pricing If you've been affected, drop me a line at csnowball@superordinaryusa.com or DM me here. #Amazon #AmazonUpdate #VendorCentral #SellerCentral

7 Reasons to Consider Running Amazon Promotions: 1️⃣ Slow Business Periods 2️⃣ Competing with Similar Products 3️⃣ Clearing out Excess Inventory 4️⃣ Seasonal Sales 5️⃣ Driving traffic to Listings 6️⃣ Encouraging Repeat Purchases 7️⃣ Product Launches Things to consider if you want our promotions to run successfully. Make sure your customers are aware of your promotions. Drive external traffic to your offer. Use a limited time to generate urgency. Ensure your promotion offers a significant value to influence purchase decisions. Double-check which categories are restricted from promotions. Promotions cannot be used to bribe reviews. #7reason #drivingtraffic #limitedtime #productlaunches

PPC and SEO synergy is one of the key factors in making your products visible on page 1 of Amazon search results! 👌

🎯 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀: 𝗣𝗿𝗶𝗺𝗲-𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗗𝗲𝗮𝗹𝘀 𝗠𝗮𝗱𝗲 𝗘𝗮𝘀𝘆! Big news for Amazon sellers! 🚀 Starting 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟳, 𝟮𝟬𝟮𝟱, the Prime Exclusive Discounts tool will be retired. All your Prime-exclusive and all-customer discounts can now be managed in one place: the Price Discounts tool. Here’s why this is a game-changer: ✅ 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 by managing all discounts in one hub. ✅ 𝗘𝗮𝘀𝗶𝗹𝘆 𝗮𝗱𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, track performance metrics, and scale globally. ✅ 𝗣𝗿𝗶𝗺𝗲-𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 still look the same to customers! 💡 𝗣𝗿𝗼 𝗧𝗶𝗽: Leverage Prime-exclusive discounts during events like Prime Day or Black Friday to boost visibility and sales. Have questions about this change? Let’s discuss! Drop them below 👇 or DM me. #PrimeExclusiveDiscounts #AmazonSeller #Amazonfba #ECommerce #Digitalmarketing