CEO & Co-Founder at ARA Journeys ⭐ Empowering Cultural Storytelling Through Technology ⭐ Championing Diversity in Tech ⭐ Creating AR & VR Experiences for Businesses & Communities
Reading Let My People Go Surfing by Yvon Chouinard sparked a reflection on something central to both my work and my roots—the role of Indigenous knowledge systems in building a sustainable future. Chouinard’s vision of business as a force for good mirrors the guiding principles found in Indigenous cultures: environmental stewardship, resilience, and interconnectedness with nature. In my latest blog, I explore how Indigenous knowledge offers a powerful framework for tackling today’s global challenges, from cultural preservation to innovative, sustainable practices. This wisdom, passed down through generations, is not only relevant—it’s essential for a future where people, places, and planet are equally valued. 🌱 👉 Let My People Go Surfing was recommended to me some time ago by Savannah Peterson. It’s a must-read for anyone passionate about sustainable business practices, environmental stewardship, and ethical leadership. Yvon Chouinard’s insights will inspire you to rethink traditional business models, showing how purpose-driven companies can thrive while prioritizing people and the planet. https://lnkd.in/gFFRAuZp #IndigenousKnowledge #SustainableFuture #EnvironmentalStewardship #LetMyPeopleGoSurfing #ARAJourneys #CulturalPreservation #Sustainability #IndigenousWisdom
This is so powerful!! Thank you for sharing these critical insights. I’m so glad the book was helpful. Sending Aroha!
Felicity Powell
4mo
I read “Let My People Go Surfing” only a few months ago, it’s a great book! And it’s so great to read your whakaaro on it. 🌱
Founder and owner of Pacifikmarket.nc, I sell online handicrafts from New Caledonia and the Pacific islands. I export the popular #missiondress designed and manufactured by Kanak and Oceanian artisans
4moThanks for sharing Amber Taylor and for the inspiration as a tech woman entrepreneur 😍. This is our mission Sonia Waehla Hotere Josine Wataï TIAVOUANE Magali YEIWENE