AMC Global’s Post

Younger drinkers in the millennial and Gen Z demographics love that ready-to-drink (RTD) cocktails are convenient. RTDs are strong sellers at grocery and convenience stores, and while initially popular for picnics in the park or a day at the beach, increasingly these brands have made inroads in bars, sports stadiums, airports, and hotels. https://hubs.la/Q02DBZD50 Want to learn more about the findings from our work with Suntory Global Spirits? You can download a copy of the white paper, here: https://hubs.la/Q02DC9n10 #MRX #MarketResearch #Insights #Innovation #ProductLaunch #ConsumerBehavior #CPG #BrandStrategy #GenZ #Millennials #RTD

Ready-to-drink cocktails are a hit with millennials and Gen Z. Can brands make them taste better?

Ready-to-drink cocktails are a hit with millennials and Gen Z. Can brands make them taste better?

fastcompany.com

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