American Frozen Food Institute’s Post

It's National Nutrition Month--how prevalent are television ads for unhealthy food products targeted at children? Erica Kenney, PhD, reveals that children are exposed to 3000 junk food and sugary beverage ads via TV alone each year--and notes that most of these ads are for unhealthy and sugary foods-- in our #AskTheExperts webinar "Healthy Habits: Fostering Physical Health in a Digital World.” Dr. Kenney notes advertisers now collaborate with social media influencers and use discreet show placements to endorse unhealthy products for children online. ➡️ Watch and share the full #AsktheExperts webinar: https://lnkd.in/gSWY6FUv #NationalNutritionMonth #ChildrenNutrition #DigitalAdvertisements #PublicHealthEquity #DigitalParenting

Why companies must use social media to boost sports nutrition sales ➡️ https://lnkd.in/diuSu3SJ In the present climate, social media has become the predominant method for brands to engage with consumers, and more importantly, to grow reach and brand awareness, especially for start-ups and niche businesses, such as those involved in sports nutrition. To fully realize social media from a tactical standpoint, it’s essential to have a sound strategy that includes lively content creation, collaboration, influencer marketing, monitoring analytics, and engaging with your audience. These factors are necessary for increasing your brand visibility. Given the competitive space for sports nutrition products, an omnichannel approach is needed. As Erik Qualman explains in his book Socialnomics, "We don't have a choice on whether we do social media; the question is how well we do it." #SportsNutrition #SocialMediaStrategy #InfluencerMarketing #BrandAwareness

Meat-Lover or Plant-Powered? Facebook Ads Know Your Diet Forget one-size-fits-all marketing! Facebook Ads can target users based on their dietary preferences. Vegans? Athletes? Keto enthusiasts? Reach the exact audience who needs what you offer! Here's the juicy scoop (for all diets): Laser-Focused Targeting: No more showing veggie burgers to burger lovers! Get your product directly in front of the people who will ❤️ it. Boost Conversions: Targeted ads resonate more, leading to more sales and happy customers! Uncover Hidden Gems: Discover new customer segments you never knew existed! #TargetingTips #FacebookAds #MarketingMagic P.S. Tell us your favorite healthy (or not-so-healthy) food indulgence in the comments!

To build a better business be sure to align yourself with other businesses These businesses should 💥be in your sphere 💥align with your values 💥bring something to the table for you And above all it should be a two way street. That’s why we’ve partnered with Active Nutrition Store for some of the best supplements in the area DM to connect #business #sphere #influencers #fitness #supplements #nutrition

Social media influencers with cult-like followings give poor health advice 90% of the time* 😈 1 in 5 adults regularly follows food influencers* 📱 Spend a few minutes scrolling through social media and your feed will show multiple fitness influencers blurting “facts” about some food or another. #️⃣ How big is this problem and what can we do about it? ⚠️ READ my latest Substack article for my (apparently!!) controversial views ... https://lnkd.in/e6stmqyV #socialmedia #influencer #nutrition * references in article

Proud to be part of consistent movement of Upfield Indonesia's commitment to increase public awareness about the importance of Omega 3 & 6 with #tambahkanBlueBand campaign Press Conference. This event was not only focus on the campaign itself but also to share about the research collaboration between Upfield & IPB University which proven the result of deficiency of this essential fats are still consinstently there since 2016 until 2024. A 2016 study highlighted that 8 out of 10 Indonesian children consumed less Omega 3 than the minimum recommended levels, and 3 out of 10 were also deficient in Omega 6. While at the recent research confirmed these findings, revealing similar trends among school children in Bogor as the subjects. The study evaluate the "Gerakan Sarapan Bergizi Berprestasi (GESIT)" intervention, which measure the impact of nutrition education and school breakfast programs on children's nutritional knowledge, habits, intake, and academic performance held in Bogor by Prof. Dr. Ir. Dodik Briawan, MCN from Department of Community Nutrition, FEMA-IPB University and his researcher team (thank you so much Prof Dodik & team for the continuous build & support!). The updated research revealed that 74.4% of children had inadequate omega-3 (ALA) intake, and 55.4% had inadequate omega-6 intake. The study also showed a significant increase in nutritional knowledge among children, particularly in the EduBreakfast group, where 69% of the children scored higher at the end of the study. Additionally, omega-3 and omega-6 intakes during breakfast increased significantly in the EduBreakfast group, although the daily adequacy of these nutrients did not increase substantially, with only a 12.5% and 14% increase, respectively, in children with adequate daily intake of omega-3 and omega-6. These findings highlight the urgent need for greater awareness and education on the importance of Omega 3 & 6 in children's diets. These study results, shared during this press conference, are preliminary findings from the intervention study. More detailed findings will be published in a scientific article later this year. And I want to say thank so much for the leadership of global nutrition team to make this research collaboration happenned, kuddos Anne Linde Hagendoorn Annisa Leialohilani & @emily schonigh

We all have different needs and goals. It can be challenging to figure out what works best for us in the nutrition space! That's why we say it's okay to follow different influencers, try the different tips and tricks, and figure out which you want to take with you and which you want to leave behind. Eventually, you want to become your own influencer! That means, you feel confident in your nutritional identity and no longer feel the desire to try every latest nutrition fad. Have you discovered what works for you? #nutrition #identity #nutritiontips #nondiet

From sushi sandwiches to Dubai chocolate bars and viral cucumber salads—social media is full of the latest food trends. But can influencers really help us make healthier choices? 🎥🍽️ In this ‘Science Explained’, communication scientist Frans Folkvord discusses his research on healthy food marketing through popular vloggers. His study shows that children are more likely to make healthy choices when their favorite influencers promote nutritious foods. However, it’s crucial to also reduce the availability of unhealthy options. Folkvord: "We’re naturally programmed to opt for sugar, fat, and salt, which is why candy often remains the first choice, even after ads promoting vegetables." 👉 Read more about his research here: https://lnkd.in/eaxspkFr 

If there is more of a time to not listen to raw milk influencers, it is now. For Mother Jones, I wrote about the problematic trend of raw milk influencers, and how pasteurization of milk protects you from getting the bird flu from drinking milk. Thank you to Brian Labus and Jessica Gall Myrick, PhD for your insights.

Harnessing the power of influencer partnerships, we can help get the word out about your revolutionary vitamins and supplements. #supplementmarketing #vitaminmarketing #healthmarketing #beautymarketing #fitnessmarketing #nutritionmarketing #supplementbranding #beautybranding #amazonmarketing