Most of people working at Chili Piper started as SDRs. Your AEs doing Demos of the platform are former SDRs, your AMs are former SDRs, CSMs are former SDRs.. not 100% but still .. and so on and so forth, SDRs in all departments. It means that we all get that PAIN of scheduling meetings, pre-qualification, no shows, reschedule, reassigning meetings, CRM update.. When I heard this during a working session today : "When reps schedule a meeting, they still need to create an opportunity in Salesforce to get the credit" 😑 😑 😑 😑 😑 😑 😑 😑 Buying a scheduling solution is cool, but getting one that can make your team's life easier is motivating 🌶 Selling a scheduling tool is Cool, but selling a solution that helps reps get their quota is energizing 🔥 Thinking that my work helps reps to get better results makes me feel I am useful ❤️
Amina Bouzidi, PMP®’s Post
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I obsessed over our demo when I was VP Sales at Proposify. I spent dozens of hours, for many months, creating it. And dozens more training reps on how to run it. Specific words to use. Specific movements. Screens to show. What not to show. Structured in chapters. With specific questions to ask. The whole thing took about 3 minutes for a rep to get through, start to finish. Yet we showed 90% of what prospects needed to see to get them interested in moving forward in the sales cycle. Your demo isn't the movie. It's a movie trailer designed to get bums in seat. A bad movie trailer? Low box office sales. A great movie trailer? Record breaking. I learned this obsession from David Bloom, founder CEO of LevelJump (acquired by Salesforce). He was probably even more obsessed than me in the early days. Which is why we ended up winning the Mega Demo Jam at Dreamforce in 2018. Your demo is your main selling tool in your sales cycle. You need to nail it. You need to craft it. You can't just show up and throw up. As a founder, you are THE expert in your product. You know every inch, every detail. When it comes to a demo? That's not always a good thing. Because a demo isn't a training session. It isn't a product walkthrough. It's your main way of showcasing your differentiating value, aligned to your customer's problems. That needs to be edited down to key points. Rehearsed. Coordinated. As much as you might want to go deep... Show exactly what needs to be shown - no more, no less. It will closes deals.
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I obsessed over our demo when I was VP Sales at Proposify. I spent dozens of hours, for many months, creating it. And dozens more training reps on how to run it. Specific words to use. Specific movements. Screens to show. What not to show. Structured in chapters. With specific questions to ask. The whole thing took about 3 minutes for a rep to get through, start to finish. Yet we showed 90% of what prospects needed to see to get them interested in moving forward in the sales cycle. I learned this obsession from David Bloom, founder CEO of LevelJump (acquired by Salesforce). He was probably even more obsessed than me in the early days. Which is why we ended up winning the Mega Demo Jam at Dreamforce in 2018. This week, I had a prospect tell me we're winning the evaluation for Savio Technology Inc against one of our competitors, who's much bigger and better funded than us. Why? Because the prospect immediately got how the tool will solve their problem -> through the demo. Your demo is your main selling tool in your sales cycle. You need to nail it. You need to craft it. You can't just show up and throw up. As a founder, you are THE expert in your product. You know every inch, every detail. When it comes to a demo? That's not always a good thing. Because a demo isn't a training session. It isn't a product walkthrough. It's your main way of showcasing your differentiating value, aligned to your customer's problems. That needs to be edited down to key points. Rehearsed. Coordinated. As much as you might want to go deep... Show exactly what needs to be shown - no more, no less. It will closes deals. Here's a step by step guide on how to demo well.
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If you sell a SaaS we know that the sales cycle can be lengthy. The consistent demos, presentations, & follow ups are all needed to close the deal. But, if your reps are lazy and have bad communication you will easily make these cycles last longer than needed. Reps=Revenue
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Founder @ Sales Confidence | Enterprise Sales Growth focused
1moSounds like Chili Piper’s got that SDR spirit all through the ranks. Gotta love when tools genuinely help folks hit their numbers, right?